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are you too focused on number of sales?

Last week, I hit 300 sales in my Etsy shop(!), but it got me wondering, “am I focusing too much on number of sales?” If you’re an Etsy seller, chances are there’s one number you notice again and again, and that’s the number of sales a shop has.  Whether its your shop or someone else’s, [...]

accessories the show

On Tuesday, I hopped a bus to New York City to check out Accessories the Show.  The New York version of Accessories  (there’s also one in Vegas) takes place at the Javits Center – home to many a trade show.  Accessories the Show is actually one part of a bigger show that includes Fame and [...]

business buzz 1-8-10

A weekly round-up of craft, design, and business related news and links: What every mass marketer needs to learn from Groucho Marx – you can’t change the market. Product Design Piracy and the Product Bay – a look at how digital manufacturing could go hand and hand with design piracy (and which products are most [...]

quick question: what's your favorite accounting method?

I spent a small portion of yesterday fighting with Quickbooks, so I’m curious to know: What’s your favorite accounting method? Ok, maybe favorite is too strong a word.  What’s your preferred method for accounting and bookkeeping? Or what are you currently using? Paper and pencil? Excel spreadsheet? Quickbooks? Are you happy with your method, or [...]

your trade show questions?

It looks like lots of people want to know more about trade shows and wholesale! There have been some great questions in the comments, but I thought I’d open it up a little more formally: What are your questions about trade and wholesale shows? Ask away, and I’ll try to answer as many as I [...]

should you do a trade show in 2010?

You may have seen yesterday’s post listing some upcoming trade shows, and now you’re wondering, “should I do a trade show in 2010?” At trade shows, sometimes referred to as wholesale shows, you bring examples of your work so that buyers from retail stores and websites can see the work directly and write orders.  Trade [...]

early-2010 trade show roundup

Are you thinking about doing a trade show in 2010? Before you commit to doing any trade show, its a good idea to preview the show.  Many shows occur twice a year, so if you were hoping to do a trade show in 2010, there’s still time to check out the winter/spring edition of a [...]

2010: a year of numbers

One of my major goals for 2010 is to focus more on the numbers behind my business.  As in diligently keeping up with my record keeping, analyzing my sales, and figuring out how to maximize profits.  I’ll take a cold hard look at ROI (return on investment) and think about ways to up my ADS [...]