A weekly roundup of craft, design, and business related news and links: Consumers Buy Into ‘Buy Local’ – Good news for indie boutiques and galleries! How to price your work – Another great post in the Design*Sponge Biz Ladies series. Get Back in the Black – Some tips on reducing business debt. How to Deal [...]
Did you know that the number one reason visitors don’t buy from your online store is due to a lack of product information? I had no idea until I read 20 Questions Your Buyers are Asking (back when it was a thread on the Etsy forums.) I’ve included a link to this post twice in [...]
I noticed a lot of new faces around the blog this week, so I want to take the time to welcome everyone and give a little more background about what goes on here at Crafting an MBA. I founded Crafting an MBA back in December with the goal of helping designers and makers develop their [...]
I’m excited to announce that I will be teaching two upcoming workshops with the Pennsylvania Guild of Craftsmen! Business Basics for Artists, Makers & Designers will cover the skills you need to build your creative pursuits into a full-fledged business. Topics will include structuring your business, creating your brand identity, developing your business goals and strategy, [...]
In the recent poll here on Crafting an MBA, the number one area people wanted more help in is marketing and PR. But less people noted that they needed help with sales. This makes me wonder, is the goal of marketing just to get someone to look at your work, or are you doing everything [...]
I can’t believe next week is March already! And with March comes the start of the Crafting an MBA book club. To kick things off, we’ll be starting with one of my all time favorite business books – Made to Stick by Chip Heath and Dan Heath. If you haven’t already picked up your copy, [...]
A weekly roundup of craft, design, and business related news and links: What if we paid each other? – Another fantastic post from Make + Meaning about sharing the crafting wealth. Draw Some Cash – 10 tips for creating a product line. (via Ponoko) Online Shop Order Ledger Template – A free Excel spreadsheet to [...]
Well, I’m hard at work on my very first ebook – it’s going to be a comprehensive guide to wholesaling and trade shows. I thought for today’s post I’d share a little snippet from the book, since this is a topic that came up while Tara and I were walking the Buyer’s Market last weekend. [...]
Yesterday’s post on business cards generated some questions in the comments about mailing lists, and whether you should add contacts who give you their business cards to your mailing list. I don’t have a one size fits all mailing list, and I don’t think you should either. Here are the four types of mailing lists [...]
I want to talk business cards for a minute. But not your business card (you do have a business card, right?). Other peoples’ business cards. I was fortunate enough to walk the Buyer’s Market with Tara Gentile, editor of Scoutie Girl. Throughout the day, I would watch as Tara would walk into a booth, introduce [...]
Megan Auman is a designer, maker, educator, and entrepreneur who has built a multi-faceted business around her passion for great design and sustainable business. Her eponymous jewelry line is sold in stores across the US and online. In 2009, Megan founded Crafting an MBA to help designers and makers develop their business skills. In 2011, the site name was changed to Designing an MBA.
Learn more about Designing an MBA.
