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upcoming workshops with the PA Guild of Craftsmen

upcoming workshops with the PA Guild of Craftsmen

I’m excited to announce that I will be teaching two upcoming workshops with the Pennsylvania Guild of Craftsmen! Business Basics for Artists, Makers & Designers will cover the skills you need to build your creative pursuits into a full-fledged business. Topics will include structuring your business, creating your brand identity, developing your business goals and strategy, [...]

do your marketing efforts lead to sales?

do your marketing efforts lead to sales?

In the recent poll here on Crafting an MBA, the number one area people wanted more help in is marketing and PR.  But less people noted that they needed help with sales.  This makes me wonder, is the goal of marketing just to get someone to look at your work, or are you doing everything [...]