Comments on: does your business stick? http://designinganmba.com/2010/03/01/does-your-business-stick/ creative focused business thinking Sat, 04 Feb 2012 11:57:08 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Are you and your business memorable? « the bright spot: Lidia Varesco Design Blog http://designinganmba.com/2010/03/01/does-your-business-stick/#comment-476 Are you and your business memorable? « the bright spot: Lidia Varesco Design Blog Wed, 06 Jul 2011 20:09:11 +0000 http://craftmba.com/?p=462#comment-476 [...] this week, I was reading a blog post from Megan Auman of Crafting an MBA about “making your business stick.” Megan references the book Made to Stick by Chip Heath and Dan Heath—which outlines 6 basic [...] [...] this week, I was reading a blog post from Megan Auman of Crafting an MBA about “making your business stick.” Megan references the book Made to Stick by Chip Heath and Dan Heath—which outlines 6 basic [...]

]]> By: bbrunophotography http://designinganmba.com/2010/03/01/does-your-business-stick/#comment-475 bbrunophotography Sat, 13 Mar 2010 19:55:50 +0000 http://craftmba.com/?p=462#comment-475 Lots to chew on there. I think one of the biggest hurdles is to wait and be patient. Spinning wheels is fine but in between it takes patience to build a business momentum. Articles like this are so encouraging & helpful. Thank you! Lots to chew on there. I think one of the biggest hurdles is to wait and be patient. Spinning wheels is fine but in between it takes patience to build a business momentum.

Articles like this are so encouraging & helpful. Thank you!

]]> By: Linka http://designinganmba.com/2010/03/01/does-your-business-stick/#comment-474 Linka Thu, 11 Mar 2010 03:02:32 +0000 http://craftmba.com/?p=462#comment-474 Running my own business is more work than I ever dreamed. I still feel rewarded. It is scary to think that 30% goes out to taxes. I had to call the comptroller today to find out if I needed to pay taxes on sales that I don't tax. It's crazy. I just downloaded Quickbooks. I'm off to a good start with that. Really simple. It's free you know. I really understand the emotional part of making things stick. I think that the media has rode the pink ribbon to death. Everyone is looking for some bleeding heart to promote their business. I don't have to look far. I'm technically unemployed for the last year and my 21 year old daughter had to have her thyroid removed last year because of cancer. My 25 year old mother of 3 small children had to face divorce. Through this all, I started a business. I thought it would be less stress than going to work for yet a new employer. LOL Well, good luck to you all. Running my own business is more work than I ever dreamed. I still feel rewarded. It is scary to think that 30% goes out to taxes. I had to call the comptroller today to find out if I needed to pay taxes on sales that I don’t tax. It’s crazy. I just downloaded Quickbooks. I’m off to a good start with that. Really simple. It’s free you know. I really understand the emotional part of making things stick. I think that the media has rode the pink ribbon to death. Everyone is looking for some bleeding heart to promote their business. I don’t have to look far. I’m technically unemployed for the last year and my 21 year old daughter had to have her thyroid removed last year because of cancer. My 25 year old mother of 3 small children had to face divorce. Through this all, I started a business. I thought it would be less stress than going to work for yet a new employer. LOL Well, good luck to you all.

]]> By: Kendra http://designinganmba.com/2010/03/01/does-your-business-stick/#comment-473 Kendra Wed, 10 Mar 2010 16:46:51 +0000 http://craftmba.com/?p=462#comment-473 Wow- I hadn't heard of this book yet, but I think I'm going to have to get myself a copy and follow along! This is exactly the kind of information I'm looking for to help me grow my business right now. Wow- I hadn’t heard of this book yet, but I think I’m going to have to get myself a copy and follow along! This is exactly the kind of information I’m looking for to help me grow my business right now.

]]> By: designing sticky products, part 1 « craftMBA.com – business thinking for designers & makers http://designinganmba.com/2010/03/01/does-your-business-stick/#comment-472 designing sticky products, part 1 « craftMBA.com – business thinking for designers & makers Wed, 10 Mar 2010 15:25:12 +0000 http://craftmba.com/?p=462#comment-472 [...] by megan Whether or not you’re reading along with the CMBA book club, hopefully you saw last week’s post on making your business stick and are thinking of ways to apply these ideas to your business.  Its pretty easy to see how the [...] [...] by megan Whether or not you’re reading along with the CMBA book club, hopefully you saw last week’s post on making your business stick and are thinking of ways to apply these ideas to your business.  Its pretty easy to see how the [...]

]]> By: Jennifer http://designinganmba.com/2010/03/01/does-your-business-stick/#comment-471 Jennifer Mon, 08 Mar 2010 22:35:07 +0000 http://craftmba.com/?p=462#comment-471 Greetings Fellow Stickologists (unlicensed), I am learning so much from Made To Stick. I've been a milliner for nearly 20 years and finally got tired of handing over 40-60% commissions for my hats and accessories to reps and decided to try Etsy. I discovered right away a serious business learning curve that wasn't apparent to me when I let other people sell my product. The business end of it was something I dreaded and I paid a great deal for the luxury of not dealing with it. How to suddenly become a business thinker? I got incredibly lucky and found Megan. I have to say, the scales are falling from my eyes with Megan's Crafting an MBA website, Book Club and now Make It Stick. I feel inspired to tend my own garden very well. There is a lot to do, lots of changes to make and things to think about, and it's FUN! I feel more connected to my business which surprisingly feels quite fresh and new with all this sudden attention after so long. I'm still contemplating a "profound compact phrase" to describe the core of my business, but it's coming into focus. The beautiful simplicity of being one with my intention - a solid foundation where my business can take root and grow like never before - I am learning. Greetings Fellow Stickologists (unlicensed),
I am learning so much from Made To Stick. I’ve been a milliner for nearly 20 years and finally got tired of handing over 40-60% commissions for my hats and accessories to reps and decided to try Etsy. I discovered right away a serious business learning curve that wasn’t apparent to me when I let other people sell my product. The business end of it was something I dreaded and I paid a great deal for the luxury of not dealing with it. How to suddenly become a business thinker? I got incredibly lucky and found Megan.

I have to say, the scales are falling from my eyes with Megan’s Crafting an MBA website, Book Club and now Make It Stick. I feel inspired to tend my own garden very well. There is a lot to do, lots of changes to make and things to think about, and it’s FUN! I feel more connected to my business which surprisingly feels quite fresh and new with all this sudden attention after so long.

I’m still contemplating a “profound compact phrase” to describe the core of my business, but it’s coming into focus. The beautiful simplicity of being one with my intention – a solid foundation where my business can take root and grow like never before – I am learning.

]]> By: Linda http://designinganmba.com/2010/03/01/does-your-business-stick/#comment-470 Linda Sat, 06 Mar 2010 14:43:13 +0000 http://craftmba.com/?p=462#comment-470 This is great stuff. I try to use concrete and emotional in product descriptions, but you've given me much more to think about. The framework is on target for me. Thanks! This is great stuff. I try to use concrete and emotional in product descriptions, but you’ve given me much more to think about. The framework is on target for me. Thanks!

]]> By: Mary Ann http://designinganmba.com/2010/03/01/does-your-business-stick/#comment-469 Mary Ann Tue, 02 Mar 2010 20:58:01 +0000 http://craftmba.com/?p=462#comment-469 Wow! There's lots of meat in this intro. My brain was revolving between reading the info and analyzing how this can help my business. I want to have a professional "stickologist" evaluate my seat-of-the-pants advertizing and marketing and tell me what to change. I've done the repetition thing--ads for a year in a magazine and sending postcards to 500 potential customers--with NO success. I love the "Curse of Knowledge" idea! How do you identify what the customer doesn't know to better pitch to her? I can't wait to start on Chapter 1. Wow! There’s lots of meat in this intro. My brain was revolving between reading the info and analyzing how this can help my business. I want to have a professional “stickologist” evaluate my seat-of-the-pants advertizing and marketing and tell me what to change. I’ve done the repetition thing–ads for a year in a magazine and sending postcards to 500 potential customers–with NO success. I love the “Curse of Knowledge” idea! How do you identify what the customer doesn’t know to better pitch to her? I can’t wait to start on Chapter 1.

]]> By: Lara http://designinganmba.com/2010/03/01/does-your-business-stick/#comment-468 Lara Tue, 02 Mar 2010 04:25:51 +0000 http://craftmba.com/?p=462#comment-468 The intro grabbed my attention. I need to rewrite ALL my marketing materials. They are are dry and boring, not creative, and definitely NOT sticky. I was initially perplexed about the difference between sticky ideas and successful marketing of a product. Your summary was of great help, Megan. I'm hopeful that the brothers Heath will go into much more detail on the subject of advertising. The six templates of successful advertising they described on pp. 22-24 - and in the endnotes, alas! - seem very useful. The intro grabbed my attention. I need to rewrite ALL my marketing materials. They are are dry and boring, not creative, and definitely NOT sticky. I was initially perplexed about the difference between sticky ideas and successful marketing of a product. Your summary was of great help, Megan. I’m hopeful that the brothers Heath will go into much more detail on the subject of advertising. The six templates of successful advertising they described on pp. 22-24 – and in the endnotes, alas! – seem very useful.

]]> By: MariS http://designinganmba.com/2010/03/01/does-your-business-stick/#comment-467 MariS Tue, 02 Mar 2010 03:42:21 +0000 http://craftmba.com/?p=462#comment-467 looks like... just what I need right now. thanks! looks like… just what I need right now. thanks!

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