Comments on: why you should offer microwave classes

By: Sam

Sam — Mon, 15 Mar 2010 03:53:06 +0000

Wow! This simple post has got my mind running wild! True lightbulb moment!

- tutorials
- models using your product

ways to help people “get” our product

By: zandra (zeal: handmade home)

zandra (zeal: handmade home) — Mon, 15 Mar 2010 03:14:42 +0000

I love how this idea is like a lightbulb going off… I make (among other things) serving and organizing trays for the home. I should really come up w/ some very clever and quick way of grabbing people’s attention by showing all of the ways in which you can use a tray to immediately make an area feel organized and more aesthetically pleasing. Thank you!

By: Back from Surfside Beach, Texas plus Friday Links

Back from Surfside Beach, Texas plus Friday Links — Fri, 12 Mar 2010 17:08:29 +0000

[...] Your Energy @ Handmade Spark Asking for It @ BAKERY from in-house production to outsourcing, why you should offer microwave classes, designing sticky products, part 1 @ crafting an MBA a short rant about business cards @ White Hot [...]

By: caitlyn/discomedusa

caitlyn/discomedusa — Fri, 12 Mar 2010 15:39:02 +0000

mm, yes- this post definitely speaks to me. just yesterday, my neighbor was suggesting that i find ways to educate potential customers. my earring designs are rather unconventional & i suspect that more information & photos on models would be helpful. i send out additional information about the designs with orders, but perhaps i should include all of that information in my etsy listings? or a link to a blog post about my blade earrings?

By: Crystal

Crystal — Wed, 10 Mar 2010 19:46:31 +0000

Good points, Megan. We’re at the point now of better marketing our line of rock climbing jewelry and I feel a video of the different combinations just screaming to be made!

By: Amber

Amber — Wed, 10 Mar 2010 05:45:50 +0000

Really great advice. It really IS amazing to think of Jello & microwaves as unfamiliar and new. To think that if they didn’t educate their potential customers then both of them could have failed in the marketplace!

I made a video tutorial for a webinar on natural toys hosted by Mothering.com that detailed exactly how I made my wooden toys. While I struggled with the thought that I was telling the world exactly how to make them at home I realized that since it was presented in a natural toys webinar it was a good idea. Plus, potential customers saw how truly natural they were and also all the work that goes into them. Very few people went on to make them at home, instead I got a whole lot of sales out of it.

By: Julie - Fine Tooth Comb

Julie - Fine Tooth Comb — Tue, 09 Mar 2010 17:43:44 +0000

This post is right on target. We often assume that people know more than they really do. For example, the other day I asked an Etsy seller to send me the URL of one her listings, and she didn’t know what that was. I was able to explain it to her, and she was so thankful for the information.

Love your blog. Just found it today, but I’ve added it to my Google Reader.

By: Melissa Boyle

Melissa Boyle — Tue, 09 Mar 2010 01:54:20 +0000

Thanks in general for your blog. But I had to say that my mom taught regular community ed classes in the ‘ 80s on microwave cooking testing all sorts of new recipes on us. Her 20 year old microwave just died last month!!

Can’t wait for your book.

By: Brooke

Brooke — Mon, 08 Mar 2010 19:35:03 +0000

fabulous advice! it makes so much sense to tell your customer why *your* item will make their life easier/more fashionable/desirable/simpler. and to show them!

people selling more “every day” products like jewellery could well do a blog series on how to wear this seasons latest/best/cutest trends, incorporating their jewellery, handbags, shoes, etc.

By: Cindy

Cindy — Mon, 08 Mar 2010 15:39:02 +0000

Megan,
Sounds like great advice. Thanks for taking the time to share it.