This is Part 2 in the series “designing sticky products,” based on ideas from this month’s book club book, Made to Stick. You can read Part 1 here. In Part 1, we looked at the iPod, to see what makes it so sticky. Sticky products are products that spread easily through the marketplace. They are [...]
So, April is just around the corner, and I know there are plenty of people who aren’t quite as far along as they’d like to be in this month’s book, Made to Stick*. With that in mind, I’ve decided to make a small change to the book club. Instead of introducing a new book every [...]
Megan Auman is a designer, maker, educator, and entrepreneur who has built a multi-faceted business around her passion for great design and sustainable business. Her eponymous jewelry line is sold in stores across the US and online. In 2009, Megan founded Crafting an MBA to help designers and makers develop their business skills. In 2011, the site name was changed to Designing an MBA.
Learn more about Designing an MBA.
