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craft cannot compete on price

craft cannot compete on price

I just finished reading Seth Godin‘s new book, Linchpin*.  In Linchpin, Godin argues that the secret to succeeding in today’s economy is not to become a replaceable cog, but to be indispensable.  If you build a business based solely on providing the cheapest products, all you’ll find yourself doing is racing to the bottom.  And [...]