By megan on May 12, 2010
Yesterday on Design*Sponge, I shared my top 10 must read business books. (If you’ve just found your way over from D*S for the first time, welcome!) I included Craft Inc. on that list, and while I consider it a fantastic resource, it’s not the only book on the market aimed at anyone running (or looking [...]
Posted in recommended reading |
By megan on May 11, 2010
A few weeks ago, I sat down for an impromptu review of my business numbers. I calculated monthly income based on revenue stream, monthly expenses, and net profit. Then I set monthly sales goals for each revenue stream, and created a plan of attack to make those numbers a reality. After I was done, I [...]
Posted in business planning, ebooks, numbers + finances |
By megan on May 10, 2010
For this month’s book club, we’re reading Business and the Buddha*. I chose this book because I’m interested in the idea that a business can be about more than just an unchecked quest for profits. I think most people start a craft business because we are interested in something more than just growing a mega-corporation [...]
Posted in book club |
By megan on May 7, 2010
A weekly roundup of craft, design, and business related news and links: My First Year of Full-Time Crafting: Ten Things I Learned the Hard Way – Must read post from the Etsy forums about one person’s first year of full-time employment as a crafter. (I found the part about keeping tabs on your competition incredibly [...]
Posted in business buzz |
By megan on May 5, 2010
If I had to pick a theme for this week, it would be the importance of multiple revenue streams. The Daily Worth talked about why having multiple income streams is a smart idea in an unstable economy. Then Tara mentioned that Darren Rowse shared a breakdown of his varied revenue streams over at ProBlogger. And [...]
Posted in sales |
By megan on May 4, 2010
Participating in a trade show is a great way to build your brand, attract new wholesale accounts, connect with the press, and network with other makers. But it can also be intimidating for first time exhibitors. If you’re thinking about diving into trade shows, it’s good to walk one first to get a feel for [...]
Posted in shows, wholesale |
By megan on May 3, 2010
I have a confession to make. I hate Facebook. The combination of visual clutter, people sending me happy hour drinks that I can’t actually drink, and the strangeness of interacting with my siblings’ old high school friends makes my head want to explode. Perhaps you feel the same way I do. Or maybe you can’t, [...]
Posted in marketing + PR |