In skill, price, and Etsy as business incubator, I mentioned that most of our society no longer places a high value on skill. So imagine my surprise to see my husband watching this video extolling the virtues of American craftsmanship. And yes, it’s a Jeep commercial. So my question is, if Jeep is extolling the [...]
I’ve gotten lots of requests from people who would love to take the Marketing Kick Start workshop but couldn’t quite fit it into their schedules. And because I aim to please, I’m working on putting together a new product to help you market the hell out of your products. (I’m not quite sure what form [...]
Thursday’s post on skill, price, and Etsy as business incubator generated a lot of good discussion, and I wanted to elaborate on a few more points. First, my key point is this, if Etsy isn’t meeting your needs, you’re under no obligation to stay. However, if Etsy is meeting your needs, that’s ok too. Stay [...]
A weekly roundup of craft, design, and business related news and links: The Five Keys to Unconventional Marketing – Amazing post about how to market when the traditional features/benefits rules don’t apply to your products and services. (A must read.) Financing Your Dream: What’s the Right Path? – I love the part about using your [...]
I’ve mentioned before that use is one of the best forms of marketing, but this is only half true. Wearing and using your products is a great way to get them seen by more people, but unless you are able to articulate information about your products (like where someone can purchase them) you won’t really [...]
I’m so glad that Diane has finally posted my interview over at CraftyPod, because I’ve had so many post ideas revolving around the idea of the pro-am craft community that I’ve been just bursting to share. I recently read this post on Button Maker’s Ball where she suggested that the low pricing on Etsy was [...]
I’m headed to the beach later next week, and you can bet my Kindle will be getting a good workout while I’m there. Now I know I’m usually the one recommending books, but I thought I’d turn it around and ask you for your recommendations. Read anything good lately? Or is there anything you’re dying [...]
Today I’m sharing a little video talking about the possibilities of having a day job that actually enhances your creative business. why I’m not quitting my day job from megan auman on Vimeo. I also mentioned the interview I did last week over at CraftyPod about Etsy and it’s pro-am culture. If you haven’t already [...]
Hello everyone – I thought I’d kick the week off with a few announcements and reminders: CMBA Workshops There is still time to register for all three of the upcoming online workshops that I’m presenting. (But time is running out, since the Business 101 workshop is tonight!) The rest of my summer is starting to [...]
A weekly roundup of craft, design, and business related news and links: Are We Addicted? – Are you really on social media to build your business, or are you just addicted to the buzz? Six Ways to Beat the SEO Blues – Stop worrying about search engine optimization and focus on creating unique products. 5 [...]
Megan Auman is a designer, maker, educator, and entrepreneur who has built a multi-faceted business around her passion for great design and sustainable business. Her eponymous jewelry line is sold in stores across the US and online. In 2009, Megan founded Crafting an MBA to help designers and makers develop their business skills. In 2011, the site name was changed to Designing an MBA.
Learn more about Designing an MBA.
