I recently read articles in both Inc. Magazine and Newsweek that talk about how the way out of the current economic recession will be lead by businesses, not government. And not just any businesses – the secret to economic recovery will come from new and growing small businesses. I think there is a huge opportunity [...]
A weekly roundup of craft, design, and business related news and links: In case you missed it Wednesday here are two articles talking about Old Spice’s viral campaign and why you should have remarkable marketing: 13 Reasons Why Old Spice’s New Social Media Campaign is Pure Brilliance Old Spice: The Man Your Content Could Smell [...]
How often have you heard the saying, “It’s nothing personal, it’s just business.” Now, I don’t know about you, but in my experience, running a creative business is always personal. It seems like my emotions are always tied up in the success or failure of my business. Take yesterday, for example. I was reading this [...]
I’ve been kicking around some ideas about what to do with the content from the Marketing Kick Start workshop. There’s so much information that I’ve decided to launch my very first e-course this fall, Marketing for Makers (and Designers, Crafters, and Artists too)! I chose marketing as the first of the workshops to roll into [...]
I’ve bee meaning to write about some of the concepts from Good to Great for the last week or so (since it is the book club book this month) but the scope of the book is so vast that I was having a hard time finding an entry point. But last night I was reading [...]
Sometimes I think the worst career move I could have possibly made on the route to becoming a jewelry designer was to go to college to study jewelry. Not because I didn’t learn a lot (because I did) but because I often feel like becoming a jeweler after studying to become a jeweler doesn’t make [...]
When I asked what you needed to grow your business, an overwhelming number of you responded with “more time.” But before you try to find more time in your already busy day, first you should make sure you’re spending the time you have on the most valuable parts of your business. I spent the weekend [...]
Today I’m excited to introduce a new contributer to CMBA, Wendy Edsall-Kerwin. Wendy is a jewelry artist and metalsmith living and working out of her home in Elizabethtown, PA. When she isn’t in the studio pounding away at metal, you can usually find her online at her blog , her website, or on Twitter as [...]
Because most of us spend a signigicant amount of time online, we think that we always have to promote our businesses online. After all, the web and social media are THE NEW MARKETING that will save our businesses. But just because you run a business in the age of social media doesn’t mean you should [...]
Well, I’m back from vacation and I’ve come to the sudden realization that the New York International Gift Fair is a little more than a month away! How did that happen? Since I know many of you are curious as to what goes into prepping for a trade show, I thought I would share a [...]
Megan Auman is a designer, maker, educator, and entrepreneur who has built a multi-faceted business around her passion for great design and sustainable business. Her eponymous jewelry line is sold in stores across the US and online. In 2009, Megan founded Crafting an MBA to help designers and makers develop their business skills. In 2011, the site name was changed to Designing an MBA.
Learn more about Designing an MBA.
