The more shows I do, the more I start to understand what separates successful shows from unsuccessful shows. While all the pre-show prep and marketing are incredibly important, your attitude at the show itself is the secret ingredient that separates a bad show from a good one. So today I want to share my 3 [...]
Well, I’m back after a whirlwind August. I didn’t mean to stay away from here quite so long, but these things happen. To make up for it, I’ll be sharing lots of the lessons I’ve learned and the thoughts I’ve had while tackling two trade shows this month, the New York International Gift Fair and [...]
A weekly roundup of craft, design, and business related news and links: The $600 Question: Assets and Marketing – Why the amount of money you have for marketing isn’t as important as knowing your other assets. Why Would People Read Your Blog? – This posts gives you some reasons people will read your blog and [...]
A weekly roundup of craft, design, and business related news and links: Does Social Media Work for Visual Artists? – some ways to get the most out of using social media for marketing 5 Secrets of Highly Effective Twitter Users – how to get more out of Twitter How to Use Your Blog to Drive [...]
MWA HA HA HA HA! This is Tara Gentile, editor of Scoutie Girl and big thinker behind taragentile.com, and I’ve temporarily taken over Crafting an MBA to let you know that registration for Megan’s new ecourse, Marketing for Makers, is now open! You see, Megan is getting her craft on at the New York International [...]
A weekly roundup of craft, design, and business related news and links: 3 Steps to Take Today Even if You Plan to Work Forever – Have you thought about retirement? It doesn’t matter how far in the future it is, you should plan for it now. The Biology of Effective Tweets – OK, now you’re [...]
Today’s guest post is from Rob Fortier. He is sharing 9 essential questions for determining your target market. Thanks, Rob! Many people who start business create wonderful products that they themselves enjoy. This is good. It is important to like your own product and have a good time creating it. However, the question of what [...]
Today’s guest post is from Cory Huff. Cory’s sharing his tips for building a business around your strength and getting help with the tasks you don’t enjoy. Thanks, Cory! Over the past couple of months I have been meeting with an incredible group of people who make up my business advisers. They’re my mastermind group, [...]
Today I’m excited to share a guest post from Tara Swiger. Tara’s sharing her secrets for creating multiple streams of income around your craft – a topic that’s near and dear to my heart. Thanks, Tara! Sell your handmade work for any amount of time, you will discover one cold hard fact: you can only [...]
On Friday, Tara and I headed to New York to attend BlogHer 2010. We weren’t quite sure what to expect, but I don’t think it was that. I think I was going with the idea that I would learn concrete information about how to use my blog to build my business and my brand. But, instead, [...]
Megan Auman is a designer, maker, educator, and entrepreneur who has built a multi-faceted business around her passion for great design and sustainable business. Her eponymous jewelry line is sold in stores across the US and online. In 2009, Megan founded Crafting an MBA to help designers and makers develop their business skills. In 2011, the site name was changed to Designing an MBA.
Learn more about Designing an MBA.
