One of the best things about attending art school is that your creativity and design voice are pushed in ways that you could have never imagined.
One of the worst things about attending art school is that you tend to develop a complex where you think that everything you design is bad. (At the very least, you believe that it could be much better than it is now.)
That’s because, in art school, you are constantly subjected to the critique. You stand in front of your teachers and peers while everyone tells you what isn’t working about your piece. Just the thought of it is enough to give you a nervous breakdown.
And while the critique process really does help you improve in many ways, it does make life difficult later when you’re trying to sell your products based on their positive attributes. (It’s really hard to acknowledge those positive attributes when you’re trained to pick out the negative.)
Regardless of whether you went to art school, design school, or just learned your craft on your own, you could probably use a little more confidence in your own work. Because it’s that confidence in the positive attributes of your work that allow you to successfully sell it to others. (Not to mention helping you value your products at a price you truly deserve.)
So how do you go about gaining confidence in your products (and, if you’re like me, undoing all those years of art school damage)?
By having a reverse critique.
How does a reverse critique work?
It’s simple. You gather a group of friends, family, and people who love you, and ask them to list all the reasons why your products rock. If you can’t gather them in person, you can conduct a reverse critique online via email, Skype chat, your blog, Facebook, or anywhere else you feel comfortable.
But the point of this little exercise isn’t to stroke your ego. (Although that’s always nice.) It’s to help you see your products through the eyes of someone else. To help you get a sense of the attributes of your products and the benefits they can provide.
Benefits you can then use to write your marketing copy, craft your sales pitch, and promote your products with pride.
Your art school teachers would be so proud. (I mean, really, who doesn’t want to see their students succeed?)