Last week, a new website spread across the crafts community. this is handmade features 5 minute videos of crafters engaged in some very tedious activities.
In addition to the videos, the site features the following text:
“IF YOU CAN’T SIT THROUGH 5 MINUTES OF MIND-NUMBINGLY BORING ASS HANDWORK, THEN YOU DON’T GET TO WHINE ABOUT HOW MUCH IT COSTS. IT’S JUST AS TEDIOUS FOR US AS IT FOR THE VIEWER. IT REALLY IS. AND WE DON’T GET HEALTH INSURANCE.”
Now, I’m all for crafters getting paid a fair wage. And I’m all for raising awareness that what we do takes time. But something about this rubs me the wrong way. Perhaps it’s the negativity of the message at the top of the page. Perhaps it’s the need to scream it in all caps. But whatever it is, I’m just not convinced that this is the best way to promote what we do.
But since I know that lots of people have been going crazy over this thing, I thought I’d throw it out to the group:
Does this kind of marketing help or hurt our field?
PS. Just an update to let you guys know that I’ve closed comments on the post. I really appreciate everyone sharing their thoughts. I always want this site to be a positive dialogue, and the tone of the comments was getting away from that. Thanks to everyone who joined in on the discussion!