Last year, I shared the three best things I did for my business in 2010. Writing that post was a great opportunity to reflect on what did (and didn’t) work for my business in the previous year, and so I’ve decided to make it an annual tradition. 2011 was an interesting year for my business, [...]
We often make the mistake of thinking that the only reason someone isn’t buying our product is because of price. But the truth is, customers have many objections (reasons they don’t buy) and very few of them are related to price. Watch the video for ways to discover your customers’ objections. Then keep reading to [...]
Do you consume lots of business learning but don’t always take action? In today’s video, I discuss why reading a book, taking an e-course, watching a video, or any other type business learning isn’t useful unless you take ACTION. In the video, I mention a previous post, Image is Everything, where I talk about the [...]
I’m having a little stay-cation this week to celebrate the Thanksgiving holiday (not to mention my wedding anniversary) but I’ve got a great guest post for you from Outright.com. I love using Outright.com to keep track of all my business finances, and the folks at Outright have happily shared some tips for dealing with the [...]
Wouldn’t it be great if there was one tool that let you market to (I mean, share with) your potential customers, anytime of the day or night? Well, there is. In this video, I talk about the one piece of technology that you should invest in for your business. And more importantly, I talk about [...]
WORDS TO WORK BY is a weekly series where I share a blog post or video that motivated me this week and the mantra I’ve been using to put that wisdom into practice in my business. “Action is magic. When you start taking consistent action, you will see results.” -Marie Forleo How to Prevent a [...]
Today’s video asks a really crucial question: Are you making time for your business, or just making excuses? Some of you watching the video are probably wondering, “yes, but HOW do I make time?” There is no magic formula or secret trick. Successful people are successful because they just do. They make it happen. It [...]
I love business planning! And no, I don’t mean a creating a boring document that you’ll never read. I mean creating a plan for how much money I want my business to make, and how I want it to get there. Check out this video to learn my business planning strategy and to find out [...]
You might have noticed a little (ok, big) change on the site today. Crafting an MBA has a new name, and a new URL. Crafting an MBA is now Designing an MBA. I’m sure many of you are wondering why the name change. First, let me assure you that the primary content on this site [...]
I truly believe that use is one of the best forms of marketing. But this last week, I discovered a way to take the use-marketing strategy and turn the volume way up. As humans, we are groomed to spot trends. You may or may not notice a necklace one person is wearing, or one mug [...]
Megan Auman is a designer, maker, educator, and entrepreneur who has built a multi-faceted business around her passion for great design and sustainable business. Her eponymous jewelry line is sold in stores across the US and online. In 2009, Megan founded Crafting an MBA to help designers and makers develop their business skills. In 2011, the site name was changed to Designing an MBA.
Learn more about Designing an MBA.
