When you’re pricing your products, it’s helpful to start with a formula. A formula will ensure you’re covering the cost of materials. A formula will ensure you’re getting paid for your time. A formula will ensure you’re making a profit. I’m a big fan of formulas. But here’s what you need to keep in mind. [...]
Last week, I got this email from Wendi of Shiny Happy World: “I decided to commit to video in a big way in January of this year. I noticed two things… 1. A lot of people want to learn to sew, but they’re frustrated with commercial patterns and typical sewing books. 2. The only thing [...]
A weekly roundup of craft, design, and business related news and links. Is it okay to copy and sell another’s work? Plagiarism and the Golden Rule – After this week’s Urban Outfitters debacle, this is something you should really be thinking about. How to Make Your Customers Fall in Love with You – 10 tips [...]
A lot of you have been thinking about what your WHY is lately, and that’s great. Starting with WHY can help differentiate your company and create loyal fans. But I think some of you are still missing the boat when it comes to determining your WHY. Your WHY isn’t about your products. It’s not about [...]
The Crafting an MBA video challenge is winding down (but there are still 5 days left to upload your videos to YouTube with the tag “craftMBA”) but that doesn’t mean you should stop creating video. Instead, now is a good time to think about your long-term video marketing strategy. Your video strategy starts with identifying [...]
This week I’m putting the finishing touches on my guide to pricing your products. (Follow me on Twitter if you want to be the first to know when the guide launches.) The first part of the guide focuses on helping you calculate whether or not you’re pricing your products for profit. But the second part [...]
There’s only a week left to enter the Crafting an MBA video challenge – but that’s still time to make some great videos! Here are a few more videos from around the web to get you excited: Katie from Katie Blair Designs has been rockin’ the video challenge! I love this stop-motion video she did [...]
A weekly roundup of craft, design, and business related news and links. How To Plan And Write A Blog Post To Go Viral – This is an in depth look at how to create a post that will be spread all over the web. The author uses his own post as a case study – [...]
On Sunday, I walked ICFF, the International Contemporary Furniture Fair with a small group of faculty and students from where I teach. While there, I bumped into Grace Bonney from Design*Sponge. Grace mentioned that she was pretty disappointed with the lack of innovation at this years show. I felt the show was pretty lackluster, considering [...]
For today’s installment of the Crafting an MBA video challenge, we’re forgoing a video in favor of some link love. Here are some resources to help you take your videos to the next level: Video Equipment When you’re just starting out, the best thing you can do is use what you’ve got. But if you [...]
Megan Auman is a designer, maker, educator, and entrepreneur who has built a multi-faceted business around her passion for great design and sustainable business. Her eponymous jewelry line is sold in stores across the US and online. In 2009, Megan founded Crafting an MBA to help designers and makers develop their business skills. In 2011, the site name was changed to Designing an MBA.
Learn more about Designing an MBA.
