What do you do if you want to wholesale your products but they are limited edition or one-of-a-kind because you use a material that you can’t source consistently?
This is a question I’ve been hearing a lot lately. Whether it’s vintage books or salvaged fabrics, if you don’t have a consistent source for your materials, wholesale may seem out of the equation for you.
But there are ways to make this problem work. You can group products by type, size, design, or some other consistent feature, and let potential retailers know that the actual products they’ll receive will vary. You can send an image of the grouping in advance for a store’s approval. You can offer exchanges to help ease the minds of retailers.
All of these are great strategies, and I’ve seen them work for many people. But what if you took it a step further? What if you turned what you had previously viewed as a liability (the inability to offer a consistent product) into an asset?
Instead of viewing your inconsistent material availability as an obstacle to overcome, why not view it as a virtue to be praised?
Let stores know that these materials are special. That your pieces are unique. That once they’re gone, they are gone.
Not only can you make this a selling point for your stores, this is something that your stores can now use to help sell your products more effectively. If someone falls in love with your piece in the store, the sales staff can use the limited availability to help drive that sale:
“That pillow? It’s made from industrial fabric remnants. There are only twelve like it in the world, so if you love it, you should buy it now.”
Not only can this uniqueness help drive sales, it can turn customers into collectors – people who want to own multiple versions of your products.
So often, all we see are the potential problems in our business. We see the roadblocks and potential pitfalls, especially when you’re doing something different than “the way it’s always done.”
But instead of seeing them as problems, why not turn them into the things that make your business special?
What have you been viewing as a liability for your business that could actually be an asset?
* * * * * * * * * * * * * * * * * * *
Want more ideas on selling wholesale with one of a kind and limited edition products? Check out my best selling class on Creative Live, Sell Your Products to Retailers.