A few weeks ago, the Missoni for Target line launched to great fanfare. In fact, fanfare is an understatement. Shoppers clamoring to buy the products on launch day crashed Target’s website! In this video, I look at four lessons that craft business owners can take from the Missoni launch. The four lessons I took from [...]
A weekly roundup of craft, design, and business related news and links. Top Things To Do If You Only Have 20 Minutes A Day For Twitter – You know that it’s easy to waste your time when you’re online. Here are some tips to help you focus and set a time limit. Five Tips for [...]
A weekly roundup of craft, design, and business related news and links. How One Artist Reached her Market through Extreme Networking – A case study of how one artist markets her butt off to make great connections with her fans, collectors, and potential customers The Ultimate Guide to Increasing Blog Conversion Rates – Here are [...]
I’m currently in St. Paul for BlogHer Handmade and The Creative Connection. Yesterday, I had the pleasure of speaking on a panel with three lovely ladies – Tara, Anne, and Alicia. Our topic was Craft + Money: Intermediate to Advanced Techniques for Monetization, and you can check out the live blog transcript here. We had [...]
A weekly roundup of craft, design, and business related news and links. 20 Twitter Tips: How To Easily Gain & Lose Followers – Still wondering what on earth to tweet about? Here are some ideas about what to tweet and what not to tweet. And on a similar note: 7 Ways You Can Be Fricking [...]
I spent most of the last day and a half bailing out from nearly five inches of water filling my basement, which also happens to be where my office and studio are. I’m not sharing this to get sympathy, or even as an excuse for not blogging. Rather, I want this to be a cautionary [...]
A weekly roundup of craft, design, and business related news and links. 30 Ways To Boost Sales Without Discounting – Discounts can bring some new customers in, but they can be expensive and actually make you customers wait to buy until you offer them. Here are some alternatives. Personal, Timely, and Relevant – If you [...]
If you’re like most makers I know, blogging is a major thorn in your side. You know having a blog is important, but you struggle to make time. (You do know that having a blog is important, right? A strong blog can improve your SEO, build trust with potential customers, and establish you as an [...]
Megan Auman is a designer, maker, educator, and entrepreneur who has built a multi-faceted business around her passion for great design and sustainable business. Her eponymous jewelry line is sold in stores across the US and online. In 2009, Megan founded Crafting an MBA to help designers and makers develop their business skills. In 2011, the site name was changed to Designing an MBA.
Learn more about Designing an MBA.
