Is worrying about SEO getting in the way of engaging with your customers? In today’s video, I give you permission to stop worrying about SEO.
SEO stands for Search Engine Optimization, and it simply means making changes and creating content for your site to rank higher in Google. And while certain types of businesses can really benefit from improving SEO, in our business, there are much more effective methods for spending your time.
The reality is that for most of us, our customers aren’t making purchasing decisions by hitting Google. They’re finding our products through blogs, social media, and recommendations from friends.
So instead of worrying about SEO, focus on writing copy that speaks to your values and purpose and creating visuals that people will want to share on blogs and social media (like Pinterest)! When you approach marketing this way, not only will it be more effective, but also more enjoyable!
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