Is worrying about SEO getting in the way of engaging with your customers? In today’s video, I give you permission to stop worrying about SEO.
SEO stands for Search Engine Optimization, and it simply means making changes and creating content for your site to rank higher in Google. And while certain types of businesses can really benefit from improving SEO, in our business, there are much more effective methods for spending your time.
The reality is that for most of us, our customers aren’t making purchasing decisions by hitting Google. They’re finding our products through blogs, social media, and recommendations from friends.
So instead of worrying about SEO, focus on writing copy that speaks to your values and purpose and creating visuals that people will want to share on blogs and social media (like Pinterest)! When you approach marketing this way, not only will it be more effective, but also more enjoyable!
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Megan Auman is a designer, maker, educator, and entrepreneur who has built a multi-faceted business around her passion for great design and sustainable business. Her 
I needed someone to say this to me… freedom from SEO! Thank you once again!
Ah! This video comes at the perfect time for me! I was just thinking about hiring someone to help me with my SEO. Maybe that money would be better spent on on a decent camera for product shots.
Thanks again for the great advice!
Thanks for the great advice
:D
I’m in the process of starting an online jewelry and supply store and I have been concerned about SEO and making sure my web site name would be on the top pages of google but now I’m not! Thanks!
Megan, am I undermining my art & craft products by using apps or photoshop to enhance the visual of my products? I love the vintage look so I incorporate it into my products but as an artist, I like playing around with the visual look by adding filters, words, etc,—so it this taking away from my products? I am new to blogging but not new to creating crafts— so your assistance is greatly appreciated.
Megan you were absolutely right!! I’m feeling a bit called out now
My site is so much better now and SEO is boring! Thank you, I can’t wait to see where this goes in Marketing for Makers.
Thank you. This makes perfect sense!
would this also apply to etsy??? friends say I need to key into those “key words” so my site comes up over others. great advice as usual, loved the video re:pinterest.
I get material in my inbox everyday relating to SEO optimization. Generally, I’ve ignored it, first, because it bores me and second, because I believe exactly what you’ve said out loud!
Thank you for validating my feelings from the start!
Thanks Megan,
That makes for a very clear strategy we can follow with little confusion!
Cheers
Great! Thanks for permission!!! I feel lighter already! Becuase first I’d have to read up and research on HOW to optimize SEO. daunting (and boring).
I would love to join for the next session as today is the 23rd and u r in session as we speak I am sure.
Great news, thanks so much.
samtk37@me.com