My trade show booth design is built around having hard walls. The section I’m in at New York Gift provides walls as part of my booth package, but for the Buyers Market, I have to bring them myself. Since so many people have asked how I put them together, I put together this little video [...]
One of the biggest questions I get about wholesale is whether you need to do a trade show in order to grow your business. The short answer is, no, you don’t need to do a trade show. But exhibiting at a trade show does have certain advantages when it comes to sharing your wholesale business, [...]
Last week I was in New York for the New York International Gift Fair, and I put together this quick video on the biggest mistake many people make when designing a trade show booth. This is a mistake that happens when you’re in the early design stage of your booth, but it can cost you [...]
Megan Auman is a designer, maker, educator, and entrepreneur who has built a multi-faceted business around her passion for great design and sustainable business. Her eponymous jewelry line is sold in stores across the US and online. In 2009, Megan founded Crafting an MBA to help designers and makers develop their business skills. In 2011, the site name was changed to Designing an MBA.
Learn more about Designing an MBA.
