When I first laid out my plan for creating a culture of profit, I said it was based on two principles:
1. Be confident in the value your products provide.
2. Embrace the idea that it is ok to make a profit.
The more I’ve worked with designers and makers, the more I realize that many of us have difficulty articulating the value our products provide.
I have a number of theories on why this is the case, and I’ve been researching one of those quite extensively. (More on that soon.)
But now I want to hear from you.
Can you tell me the value that your product provides? Or is this something that you struggle with?
I’d love it if you would leave a comment sharing either your value proposition (the value you think your products provide) or your struggles in articulating this value.