Yesterday, while working on my talk for SNAG on Creating a Culture of Profit, I got a little stuck.
So I called Tara.
“What’s your definition of profit?” I asked
“That’s mine too.” I replied. “But I don’t like the phrase left over. It makes profit feel like an afterthought.”
Here we are, championing profit. And yet, we weren’t working off the best definition.
Profit is not something to add on at the end, it’s something to plan for at the beginning.
This major revelation (plus another minor one) means I’m reworking everything. My Etsy talk. Pricing for Profit. And I feel even more confident about the need for my talk on Creating a Culture of Profit.
I’ve scrapped my old formula (mostly) and am working on a new model that puts profit first.
Even if you’ve heard me speak about pricing a hundred times before, this time will be different.
(Oh, and about that Pricing for Profit update. You’ll be the first to know when it’s done!)Pin It