This week I did something completely surprising (even to me)! I uploaded three videos about marketing to Instagram TV. Now if you don’t follow me on Instagram, you may not even realize why this is surprising, but when IGTV was first launched, I was pretty against it.
Partly, that was because I miss the old days of IG, when it was about creating great images, and not so focused on video. But mostly, I was frustrated because, as an artist and maker like you, I get tired of having to keep up with all of the changes on Instagram.
Then after a conversation that happened in Artists and Profit Makers about keeping up with IG, I realized that IGTV was the perfect place for me to talk about why you don’t need to be marketing your business on Instagram. (Ironic, I know.)
That’s because so many artists and makers have started to feel like Instagram is THE way they need to be marketing their business online. But the reality is, it’s just one tool of many, and if the changes on IG don’t fit your marketing style, there are plenty of other places to market your business online.
Now I realize the irony of using IGTV to share this message, but I wanted to connect with artists and makers directly on the platform they’re most frustrated with. (And sometimes I just really like to be ironic.) But I also know that not everyone will see the video on Instagram, which is why I’m sharing it here as well.
And after my first video, I decided to make two more, addressing an objection I think many people will have to the first and sharing my own personal strategy for building consistency into my online marketing.
And while I have no interest in using IGTV to promote my jewelry brand (which is why I’m so passionate about sharing my other online marketing strategies with my fellow artists and makers) I am planning on making more videos to help you market your business. So if there’s a topic you’d like to see me address, feel free to comment on one of my videos or shoot me an email at megan(at)craftmba.com. I’d love to know what you’d like to see me talk about next!
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Whether your marketing strategy involves just wanting to make (and share) great images of your work, or you want to develop the confidence to appear on video (even when you’re having a bad hair day), I wanted to let you know that registration is open for the next round of Market Your Selfie! This class is one part photography technique (great if you want to take better pics with your phone or that DSLR that’s gathering dust), one part content marketing strategy (you’ll be super inspired to market your business online in so many ways beyond Instagram), and one part self-confidence boost (we’re actually creating a marketing revolution in that class)! Class starts in September, but you can save $100 when you register by July 25th. Oh, and this is the last time I’ll be running the class in 2018, so click here to learn more!