By megan on May 12, 2012
Yesterday, while working on my talk for SNAG on Creating a Culture of Profit, I got a little stuck. So I called Tara. “What’s your definition of profit?” I asked “It’s the money that’s left over after after your business and personal needs are met.” “That’s mine too.” I replied. “But I don’t like the [...]
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Posted in price, profit, workshops + classes |
By megan on May 10, 2012
Pardon me while I vent for a minute. A friend just forwarded me an email from Daniel Pink‘s newsletter in which he talks about Pinterest. He says, “By now, you’ve heard of Pinterest. You may even know that it has become the planet’s third most popular social network. But I have to say, I still [...]
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Posted in marketing + PR, web + social media |
By megan on April 30, 2012
What do do when morals and creativity clash. A few weeks ago, when I asked “Can you tell me the value your products provide?” I got the following email from a reader: “I am into a minimalist phase in my life and strongly believe there is a big consumerism problem in this world. My life [...]
Posted in marketing + PR, sales, sustainability |
By megan on April 27, 2012
I’ve been hard at work getting the virtual sidewalks swept for the launch of the new versions of Business by Design (previously called Business Thinking Boot Camp) and Marketing for Makers! As I mentioned in a previous email, these courses are now auto-delivered and start ANY time – whenever you’re ready for them! This is great news [...]
Posted in workshops + classes |
By megan on April 20, 2012
As part of my current period of reflection, I’ve been thinking a lot about the best way to help you grow your business (in a way that’s sustainable for me as well)! As I’ve been reading and thinking, I’ve become even more sure of my mission to help create a culture of profit in the [...]
Posted in ebooks, workshops + classes |
By megan on April 18, 2012
Last week I received an email from a reader that I’ll call L. L had gone through the worksheets in Pricing for Profit and in order to make the kind of profit she was hoping for, she realized she’d need to double her prices. In her words: “This brings my pieces to double what I’m [...]
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Posted in branding, price |
By megan on April 17, 2012
When I first laid out my plan for creating a culture of profit, I said it was based on two principles: 1. Be confident in the value your products provide. 2. Embrace the idea that it is ok to make a profit. The more I’ve worked with designers and makers, the more I realize that [...]
Posted in profit |
By megan on April 11, 2012
When was the last time you gave yourself permission to to reflect on your business? What about your life? Over the last few months, I’ve been working on a philosophy of business in general and marketing in particular that focuses on sharing. That the best way to promote your business is to look at what [...]
Posted in business life, business planning |
By megan on March 1, 2012
While I was at Buyers Market, I put together this little video featuring three simple tricks to help you be a more confident salesperson. * * * * * * * * * * * * * * * * Want more tips for sales success? Want to feel confident talking up your products at [...]
Posted in sales, shows, wholesale |
By megan on February 28, 2012
My trade show booth design is built around having hard walls. The section I’m in at New York Gift provides walls as part of my booth package, but for the Buyers Market, I have to bring them myself. Since so many people have asked how I put them together, I put together this little video [...]
Posted in shows, wholesale |