One of the biggest questions I get about wholesale is whether you need to do a trade show in order to grow your business. The short answer is, no, you don’t need to do a trade show. But exhibiting at a trade show does have certain advantages when it comes to sharing your wholesale business, [...]
Last week I was in New York for the New York International Gift Fair, and I put together this quick video on the biggest mistake many people make when designing a trade show booth. This is a mistake that happens when you’re in the early design stage of your booth, but it can cost you [...]
A colleague recently mentioned to me that she polled some business students and the number one thing they wanted to learn was networking. I was a little surprised by this! Who needs to learn to network? I grew up with a business owner father who was capable of talking to anyone, anywhere. He’d always come [...]
Is worrying about SEO getting in the way of engaging with your customers? In today’s video, I give you permission to stop worrying about SEO. SEO stands for Search Engine Optimization, and it simply means making changes and creating content for your site to rank higher in Google. And while certain types of businesses can [...]
I’ve been hearing (and talking) a lot about Pinterest. This new hot social media platform is proving to be a great traffic generator for visually-based businesses. (Like ours.) But I’ve also been hearing plenty of questions about Pinterest’s guidelines against self-promotion and if there’s still a way to use it to promote your work. Which [...]
Pin ItI don’t know about you, but I’ve got some big goals for my business for 2012. In fact, I’m planning on making 2012 my best business year yet. But I’m not just hoping it will happen. I’m putting a plan in place to help me achieve my goals. If you’re planning on making 2012 your [...]
Last year, I shared the three best things I did for my business in 2010. Writing that post was a great opportunity to reflect on what did (and didn’t) work for my business in the previous year, and so I’ve decided to make it an annual tradition. 2011 was an interesting year for my business, [...]
We often make the mistake of thinking that the only reason someone isn’t buying our product is because of price. But the truth is, customers have many objections (reasons they don’t buy) and very few of them are related to price. Watch the video for ways to discover your customers’ objections. Then keep reading to [...]
Do you consume lots of business learning but don’t always take action? In today’s video, I discuss why reading a book, taking an e-course, watching a video, or any other type business learning isn’t useful unless you take ACTION. In the video, I mention a previous post, Image is Everything, where I talk about the [...]
I’m having a little stay-cation this week to celebrate the Thanksgiving holiday (not to mention my wedding anniversary) but I’ve got a great guest post for you from Outright.com. I love using Outright.com to keep track of all my business finances, and the folks at Outright have happily shared some tips for dealing with the [...]
Megan Auman is a designer, maker, educator, and entrepreneur who has built a multi-faceted business around her passion for great design and sustainable business. Her eponymous jewelry line is sold in stores across the US and online. In 2009, Megan founded Crafting an MBA to help designers and makers develop their business skills. In 2011, the site name was changed to Designing an MBA.
Learn more about Designing an MBA.
