If you’re like most makers, your business has grown organically. You have a process you love, or an idea you just had to make, and you turned it into a business.
You’ve made decisions to get you where you needed to go to this point so far.
But you want MORE.
You know, down in your soul, that you have the drive to turn your art, your designs, your craft, your PASSION into a THRIVING, SUSTAINABLE, PROFITABLE business.
You’re not in this to make a few dollars. You’re ready to step into the big time.
You’re passionate about what you make, and you’re ready to build a thriving business around it.
You’re ready to start running your business with intention.
You know that in order to take your business to the next level, you need to consider every aspect of running your business – the purpose, the customers, and places you sell, and the design of everything you do.
You’re know all these areas are important, but you need a little help taking them to the next level.
Just like you think about designing your products, it’s time to design your business!
Whether you’re in the early stages of planning your business, or you’ve been in business for years (but can’t seem to take it to the next level), Business by Design is your chance to gain clarity and focus on key aspects of your business.
Business by Design is a 7 lesson e-course designed to cover all aspects of the business of running your business.
Business by Design isn’t about following someone else’s blueprint of what a business should look like. Instead, it’s about finding the right solution for your business, your products, and your life.
Business by Design focuses on seven pillars of your business:
1. Purpose
2. People (your Ideal Customers)
3. Product and Production
4. Pricing and Profit
5. Presentation and Branding
6. Revenue Streams
7. Planning
For each of those pillars, you’ll evaluate your business and determine the strategy that works best for you.
Business by Design is a online, self-study e-course that you can take anywhere, anytime.
Each of the seven pillars will be a module in the course and each module will be automatically delivered to your inbox. For each module, you’ll get:
- A comprehensive training video (approximately 20 – 30 minutes long)
- The video lesson in audio and PDF forms
- Worksheets to help you apply the lesson to your business
- Action steps so you can get your business into shape
Ready to get started?
Get Business by Design for just $99.
Business by Design will help you answer these major questions about your business:
- Why does my business matter?
- Who is my ideal customer?
- What makes my products unique?
- How should I price my products?
- Does branding matter for my business? (Spoiler alert: YES!)
- Should I sell on Etsy, my own online shop, at craft shows, or wholesale?
- Do I really need a business plan?
By diving deep into these questions (and many others) you’ll establish a much clearer picture of what makes your business tick, and what makes your business different from every other business out there.
Business by Design is designed to help you get major clarity on your business AND put that new found focus into ACTION to help your business grow.
After completing Business by Design, you’ll be able to:
- Understand the purpose behind your business AND articulate that purpose to your customers
- Identify your ideal customer AND learn what that customer is looking for
- Make your products stand out from the crowd AND streamline your production process
- Price your products for PROFIT and track your profits effectively
- Present a cohesive, visually enticing brand to your customers
- Identify which revenue streams are right for your business
- Create a plan of action for your business
Ready to get started?
Get Business by Design for just $99.
Payment is handled safely and securely through PayPal. Once you’ve registered, you’ll be directed to a website to complete your registration by joining the private email list.
Frequently Asked Questions:
When does the program start? Right now! I want you to be able to take Business by Design at a time that suits you, so the program is automated and starts whenever you register for it. You’ll automatically receive email confirmation, and you’ll receive a new lesson by email every day for the duration of the program.
What if I need help or have a question? Even though the program is designed as a self-study program, help and feedback are always just an email away. Whether you don’t understand a concept, or just can’t get a video to load, you’re always able to reply directly to the lesson emails and get help from Megan.
How much time will this program take? For each lesson, you can expect about 1 hour of content. (This includes the lessons and the worksheets.) But here’s what I want you to consider: don’t think of working on this program as working on the program. Think of it as working on your business. You aren’t completing the worksheets and action steps to get a gold star in the program – you’re doing it to improve your business. The more time you spend implementing what you’ve learned in this program, the stronger your business will become.
What do I need to participate in the course? You’ll need a computer with Internet access, the ability to watch video and listen to MP3s, and a printer (if you want to work on the worksheets offline). More importantly, you need the motivation and drive to grow your business, and the commitment to put this program into action.
How is my payment and registration processed? Payment is handled safely and securely through PayPal. Once you’ve registered, you’ll be directed to a website to complete your registration by joining the private email list. You’ll have access to the course website a few days before class officially starts.
I’m still a little confused on how this self-study thing works? It’s pretty simple. After you register, you’ll be directed to a website to add your name and email address to the course list. After that, you’ll start receiving emails with the lessons. Each email includes access to the video, audio, and downloads of the worksheets. You’ll receive one email each day until you’ve received all seven lessons. There’s no expiration date on the content, so you can refer back to the emails (and re-download the content) at any time.
Ready to get started?
Get Business by Design for just $99.
More FAQs:
Why did you change the format of this course to a self-study program? My schedule is CRAZY, and doesn’t always fit with your schedule. That meant we were all losing out, because I couldn’t get the content to you in a consistent manner that worked for everyone’s schedule. Now you can take the course on your terms, not mine!
Is marketing covered in this course? This course covers branding and presentation, but not marketing. Marketing is such a central and extensive topic for your business that I cover it separately in another course called Marketing for Makers. I consider Business by Design the foundation to Marketing for Makers. While you don’t have to take BBD before M4M, you’ll have much greater success in Marketing for Makers if you do.