I’ve bee meaning to write about some of the concepts from Good to Great for the last week or so (since it is the book club book this month) but the scope of the book is so vast that I was having a hard time finding an entry point. But last night I was reading [...]
So now that we’re officially in July, I thought I should make the recommended reading schedule available for Good to Great. You can download the schedule here. I’m so excited to tackle Good to Great this month because I think there’ so much that applies whether you’re a one-person business or a multi-billion dollar corporation. [...]
Hello everyone – I thought I’d kick the week off with a few announcements and reminders: CMBA Workshops There is still time to register for all three of the upcoming online workshops that I’m presenting. (But time is running out, since the Business 101 workshop is tonight!) The rest of my summer is starting to [...]
For this month’s book club, we’re reading Business and the Buddha*. I chose this book because I’m interested in the idea that a business can be about more than just an unchecked quest for profits. I think most people start a craft business because we are interested in something more than just growing a mega-corporation [...]
May is just around the corner and that means the next installment of the CMBA book club. This time we’ll be tackling Business and the Buddha* by Lloyd Field. I think many CMBA readers started their creative businesses to focus on more than just profits. If that’s the case, Business and the Buddha is a [...]
This is part 3 of the series “designing sticky products.” Please check out part 1 and part 2. Can a one-of-a-kind object be sticky? I talk a lot on this blog about product design. And usually, what I mean are objects designed for limited-edition runs or small-batch manufacturing. But I know that some of my [...]
This is Part 2 in the series “designing sticky products,” based on ideas from this month’s book club book, Made to Stick. You can read Part 1 here. In Part 1, we looked at the iPod, to see what makes it so sticky. Sticky products are products that spread easily through the marketplace. They are [...]
So, April is just around the corner, and I know there are plenty of people who aren’t quite as far along as they’d like to be in this month’s book, Made to Stick*. With that in mind, I’ve decided to make a small change to the book club. Instead of introducing a new book every [...]
I truly believe there is no one right business model for makers. One of my goals in starting Crafting an MBA is to present the many options that are available to anyone who wants to build a business designing and making products. No one solution will work for everyone, but hopefully by sharing guest posts [...]
Whether or not you’re reading along with the CMBA book club, hopefully you saw last week’s post on making your business stick and are thinking of ways to apply these ideas to your business. Its pretty easy to see how the process for making ideas sticky can apply to your marketing efforts, but what if [...]
Megan Auman is a designer, maker, educator, and entrepreneur who has built a multi-faceted business around her passion for great design and sustainable business. Her eponymous jewelry line is sold in stores across the US and online. In 2009, Megan founded Crafting an MBA to help designers and makers develop their business skills. In 2011, the site name was changed to Designing an MBA.
Learn more about Designing an MBA.
