ebooks

people don't buy based on formulas

When you’re pricing your products, it’s helpful to start with a formula.  A formula will ensure you’re covering the cost of materials.  A formula will ensure you’re getting paid for your time.  A formula will ensure you’re making a profit. I’m a big fan of formulas. But here’s what you need to keep in mind. [...]

the CMBA business growth planner

A few weeks ago, I sat down for an impromptu review of my business numbers.  I calculated monthly income based on revenue stream, monthly expenses, and net profit.  Then I set monthly sales goals for each revenue stream, and created a plan of attack to make those numbers a reality. After I was done, I [...]

now available! The CMBA Guide to Wholesale and Trade Shows

now available! The CMBA Guide to Wholesale and Trade Shows

Today I’m so excited to finally announce the launch of my very first ebook – The Crafting an MBA Guide to Wholesale and Trade Shows! I’ve been hard at work the last few months putting together this extremely comprehensive guide to selling your work wholesale and exhibiting at trade shows.  I’ve taken everything I’ve learned [...]