guest posts

guest post: boost the effectiveness of your website

A few weeks ago, Lisa Verdi of MindfulBIZ shared a guest post on putting your business plan into action on your website.  Today she’s back giving one lucky person a video critique of how to make his website more effective. (And you can benefit too!) Lisa Verdi of MindfulBIZ shows David Arnold how to boost the [...]

guest post: Is the Internet the New Substitute for Trade Shows?

I’m on a plane home after a fantastic 24 hours in Providence to speak at the Rhode Island School of Design, but today I’ve got a guest post to share from Kitty Vogen.  Kitty talks about how even with the rise of the Internet, trade shows are still a really valuable way to grow your [...]

guest post: How To Put Your Business Plan into Action on Your Website

Today’s guest post is from Lisa Verdi of MindfulBIZ.  Lisa is sharing some strategies for tweaking your website to line up with the goals of your business.  Be sure to read to the end of the post for a chance to win a website critique from Lisa! Some designers and makers get caught up in [...]

guest post: 5 common rookie marketer mistakes

I’m about to hop a plane Wisconsin to be a visiting artist at the University of Wisconsin Oshkosh, but luckily I’ve got a great guest post  from Meredith of Smaller Box to share while I’m gone.  Meredith is talking about 5 mistakes rookie marketers (and sometimes even more seasoned marketers) often make.  She’s also got [...]

Guest Post: Perfection, Execution, and the Biggest Mountain on the Landscape of Creativity

Today I’m thrilled to share a guest post from Tara Gentile on a topic that seems to be coming up a lot lately – moving beyond perfectionism. When it comes to making a profit, perfection generally doesn’t get you more dollars in your bank account. Quality counts but perfection is overrated. What counts is execution. [...]

guest post: finding a virtual assistant

After my post on hiring your first employee, I got a lot of questions about the other employment scenario I mentioned – VAs.  So I asked Carrie Keplinger, VA extraordinaire and forum moderator for The Creative Empire, to share what a VA is and how hiring one can benefit your business.   Thanks, Carrie! Lots [...]

guest post: Four Things You Should do Before Turning Your Passion into Your Full Time Job

While I wrap things up at the New York Gift Fair today, I’m excited to share this guest post from Regina Morrison of Acute Designs. A little over a year ago, I was stuck in a mind numbing job and needed a creative outlet so I started a small handmade accessories business.  I initially thought [...]

guest post: 3 important things you must know about your online shop

Today I’m happy to share a guest post from Meredith of Smaller Box.  Meredith has a new ebook out that’s all about harnessing the power of Google Analytics.  And today, she’s sharing 3 things you must know about your online shop, and why they’re important.  Thanks, Meredith! Conversion Source The most important thing you can [...]

7 tiny tweaks for your website that get big results

A guest post by Tara Gentile of Scoutie Girl. Websites are funny things. For as fast as the web changes, our websites seem to languish unchanged well past their due. Or, we make changes willy nilly not knowing what works & what doesn’t. Either way, rarely in between. Today, I’d like to offer up 7 [...]