A colleague recently mentioned to me that she polled some business students and the number one thing they wanted to learn was networking. I was a little surprised by this! Who needs to learn to network? I grew up with a business owner father who was capable of talking to anyone, anywhere. He’d always come [...]
Is worrying about SEO getting in the way of engaging with your customers? In today’s video, I give you permission to stop worrying about SEO. SEO stands for Search Engine Optimization, and it simply means making changes and creating content for your site to rank higher in Google. And while certain types of businesses can [...]
I’ve been hearing (and talking) a lot about Pinterest. This new hot social media platform is proving to be a great traffic generator for visually-based businesses. (Like ours.) But I’ve also been hearing plenty of questions about Pinterest’s guidelines against self-promotion and if there’s still a way to use it to promote your work. Which [...]
Pin ItWe often make the mistake of thinking that the only reason someone isn’t buying our product is because of price. But the truth is, customers have many objections (reasons they don’t buy) and very few of them are related to price. Watch the video for ways to discover your customers’ objections. Then keep reading to [...]
Do you consume lots of business learning but don’t always take action? In today’s video, I discuss why reading a book, taking an e-course, watching a video, or any other type business learning isn’t useful unless you take ACTION. In the video, I mention a previous post, Image is Everything, where I talk about the [...]
Wouldn’t it be great if there was one tool that let you market to (I mean, share with) your potential customers, anytime of the day or night? Well, there is. In this video, I talk about the one piece of technology that you should invest in for your business. And more importantly, I talk about [...]
I truly believe that use is one of the best forms of marketing. But this last week, I discovered a way to take the use-marketing strategy and turn the volume way up. As humans, we are groomed to spot trends. You may or may not notice a necklace one person is wearing, or one mug [...]
Struggling to update your blog on a regular basis? In this video, I share five reasons to consider creating a video blog instead. (I also share two suggestions for making your videos appeal to your audience.) One of the things I mentioned is that video blogging doesn’t have to take any more time. I’ve worked [...]
In the post on Missoni mania, Kate asked an interesting question. What language did Target use to generate buzz and promote the Missoni launch? Could I share examples? Target’s primary way of spreading the word was a well placed TV commercial. They didn’t run it often. Just enough during key TV shows to get people [...]
I read a lot in the internet marketing/make money online niche. And that niche focuses a lot on copywriting. It makes sense. If you’re selling ebooks, ecourses, and coaching services, you’ll be using words to convince people to buy your products. And there are some pretty proven ways to do that. But while we can [...]
Megan Auman is a designer, maker, educator, and entrepreneur who has built a multi-faceted business around her passion for great design and sustainable business. Her eponymous jewelry line is sold in stores across the US and online. In 2009, Megan founded Crafting an MBA to help designers and makers develop their business skills. In 2011, the site name was changed to Designing an MBA.
Learn more about Designing an MBA.
