In the post on Missoni mania, Kate asked an interesting question. What language did Target use to generate buzz and promote the Missoni launch? Could I share examples? Target’s primary way of spreading the word was a well placed TV commercial. They didn’t run it often. Just enough during key TV shows to get people [...]
I read a lot in the internet marketing/make money online niche. And that niche focuses a lot on copywriting. It makes sense. If you’re selling ebooks, ecourses, and coaching services, you’ll be using words to convince people to buy your products. And there are some pretty proven ways to do that. But while we can [...]
A few weeks ago, the Missoni for Target line launched to great fanfare. In fact, fanfare is an understatement. Shoppers clamoring to buy the products on launch day crashed Target’s website! In this video, I look at four lessons that craft business owners can take from the Missoni launch. The four lessons I took from [...]
On Wednesday I was at Strand in New York City. As I was paying, I heard another customer ask about giving his email to receive a free tote bag. Sure enough, a sign hanging behind the registers announced just that. Now, I’m a sucker for a good free tote bag. And all I had to [...]
Posting may be kind of light here over the next few weeks as I’ve got a lot going on with my jewelry business. (I can’t believe NY Gift is less than three weeks away!) But I thought I’d share with you some of the things I’m working on this week, to give you a little [...]
Even though we’re in the midst of a serious heat wave (at least in my part of the US) now is the time to start thinking about your holiday marketing strategy. It’s time to think about pitching the press, getting your website ready for traffic, and getting your work into stores before the busy shopping [...]
Recently I posed this question to one of my mailing lists: What’s keeping you from pitching the press? So many makers know they should be pitching the press, but something is holding them back. While many people site lack of knowledge* as a primary reason, another one that I hear frequently is the fear of [...]
So many times, when I ask people what they’re doing to market their business, I hear the same responses. “Facebook. Twitter. Relisting on Etsy.” Answers like these concern me, and not just because relisting on Etsy really isn’t marketing. (That would be like saying bringing inventory from the stockroom to the shop floor is marketing. [...]
I’ve been working on some new jewelry that I’ll be launching later this summer, and that has me thinking about what to call my pieces. There’s one school of thought that says you should give your pieces names (at least for your online store) based on phrases people might search for if they were looking [...]
A lot of you have been thinking about what your WHY is lately, and that’s great. Starting with WHY can help differentiate your company and create loyal fans. But I think some of you are still missing the boat when it comes to determining your WHY. Your WHY isn’t about your products. It’s not about [...]
Megan Auman is a designer, maker, educator, and entrepreneur who has built a multi-faceted business around her passion for great design and sustainable business. Her eponymous jewelry line is sold in stores across the US and online. In 2009, Megan founded Crafting an MBA to help designers and makers develop their business skills. In 2011, the site name was changed to Designing an MBA.
Learn more about Designing an MBA.
