I’ve been reading a lot about creativity lately, (I blame Amber) and I’m currently devouring Ken Robinson’s book, Out of Our Minds: Learning to be Creative. (It’s a must read, especially if you’re at all concerned with the future of education.)
In Out of Our Minds, Robinson writes:
“It is often thought that creativity is about special activities, like the arts, or advertising, or design, or marketing. All of these can be creative; but so can anything, including science, mathematics, teaching, working with people, medicine, running a sports team or a restaurant… Creativity is possible whenever we’re using our intelligence.”
I couldn’t agree more.
A couple of years ago, I did a complete overhaul of my first e-course, Marketing for Makers, with this exact idea in mind.
As makers, we tend to funnel marketing into the “business” side of our business. We make it into a “have to do” that’s about as exciting as keeping up with the books or filing paperwork.
But your marketing is way more fun (and way more effective) when you approach it with the same creative energy that you approach designing your products or making your art.
The most successful businesses are always marketing, and they are able to do this because marketing is a natural extension of their creative process.
I love this approach to marketing and I love the way Marketing for Makers came together around this idea. Whenever I go back into the content, I fall in love with it all over again.
Marketing for Makers started as a live e-course, but last year, due to the number of courses I’m currently offering, I switched it over to a self-study course. This is great for you, because it means that you can take M4M any time you want.
But it also means that sometimes Marketing for Makers gets lost in the shuffle around all my other classes.
Which is a shame. Because I want you to love your marketing!
I want you to approach your marketing with the same creative spirit you have for your art.
Which is why Marketing for Makers is on sale this weekend only!
From now through Sunday night, you can get Marketing for Makers at 70% off the regular price. (It’s an amazing deal on some amazing content!)