recommended reading

DIY marketing materials

DIY marketing materials

I’m headed to NYC at the end of the week for the gift fair (I’ll be exhibiting), so I spent most of yesterday in my office making little catalogs for the cozy/cuff.  I decided to go the DIY route for my catalogs partly out of budgetary concerns, and partly because none of my online printing [...]

Etsy and the culture of cheap

Etsy and the culture of cheap

Pricing may be one of the biggest challenges facing makers today.  Not only is the act of determining price difficult in and of itself, makers must also deal with market pressures outside our control that effect price. I mentioned in a previous post that Etsy recently posted a link to one of my cozy/cuffs on [...]

recommended reading: craft inc. business planner

recommended reading: craft inc. business planner

Its that time of year again.  Time to reflect on how your business did in the twelve months, and to plan and set goals for the upcoming year.  One resource that is sure to help you in your planning is the Craft Inc. Business Planner. Written by Meg Matteo Ilasco, author of Craft, Inc., the [...]