We often make the mistake of thinking that the only reason someone isn’t buying our product is because of price. But the truth is, customers have many objections (reasons they don’t buy) and very few of them are related to price. Watch the video for ways to discover your customers’ objections. Then keep reading to [...]
Note: I’m currently on a plane en route to San Diego for Blogher 2011. I’ll be taking part in a panel on Friday morning on creating digital products from your blog. If you’re going to be there, feel free to say hi or tweet me so we can meet up! I rode my bike past [...]
Because it’s been a while since I’ve designed anything new, when I sat down to design my newest collection, I kind of went a little overboard. Lots of variations on the same theme – plenty of earrings and necklaces that take what I’ve been doing previously and expand on them. Now, I love everything that [...]
Last week, I got this email from Wendi of Shiny Happy World: “I decided to commit to video in a big way in January of this year. I noticed two things… 1. A lot of people want to learn to sew, but they’re frustrated with commercial patterns and typical sewing books. 2. The only thing [...]
I’m on a plane home after a fantastic 24 hours in Providence to speak at the Rhode Island School of Design, but today I’ve got a guest post to share from Kitty Vogen. Kitty talks about how even with the rise of the Internet, trade shows are still a really valuable way to grow your [...]
I make awesome jewelry. There, I said it. And now I want you to say it too. Repeat after me. ”I make awesome {insert your product here}” Talking about your products in positive way doesn’t make you a braggart, or boastful, or a slimy snake oil salesmen. It certainly doesn’t make you a bad person. [...]
If I were to identify my weak point in business a year ago, I would say my skills as a salesperson. I seriously doubted my ability to convince people to buy my products. When you run a one-person business, you need to be good at a lot of things. And getting people to buy your products [...]
The more shows I do, the more I start to understand what separates successful shows from unsuccessful shows. While all the pre-show prep and marketing are incredibly important, your attitude at the show itself is the secret ingredient that separates a bad show from a good one. So today I want to share my 3 [...]
Today I’m excited to share a guest post from Tara Swiger. Tara’s sharing her secrets for creating multiple streams of income around your craft – a topic that’s near and dear to my heart. Thanks, Tara! Sell your handmade work for any amount of time, you will discover one cold hard fact: you can only [...]
One of the best things about attending art school is that your creativity and design voice are pushed in ways that you could have never imagined. One of the worst things about attending art school is that you tend to develop a complex where you think that everything you design is bad. (At the very [...]
Megan Auman is a designer, maker, educator, and entrepreneur who has built a multi-faceted business around her passion for great design and sustainable business. Her eponymous jewelry line is sold in stores across the US and online. In 2009, Megan founded Crafting an MBA to help designers and makers develop their business skills. In 2011, the site name was changed to Designing an MBA.
Learn more about Designing an MBA.
