I’ve been hearing (and talking) a lot about Pinterest. This new hot social media platform is proving to be a great traffic generator for visually-based businesses. (Like ours.) But I’ve also been hearing plenty of questions about Pinterest’s guidelines against self-promotion and if there’s still a way to use it to promote your work. Which [...]
Pin ItIf you’re like most makers I know, blogging is a major thorn in your side. You know having a blog is important, but you struggle to make time. (You do know that having a blog is important, right? A strong blog can improve your SEO, build trust with potential customers, and establish you as an [...]
A few weeks ago, Lisa Verdi of MindfulBIZ shared a guest post on putting your business plan into action on your website. Today she’s back giving one lucky person a video critique of how to make his website more effective. (And you can benefit too!) Lisa Verdi of MindfulBIZ shows David Arnold how to boost the [...]
How many times have you thought, “I would love to do this for my business, but I just don’t have the money!” With bank loans hard to come by and credit cards with ridiculously high interests rates, funding your next creative venture can seem like a pipe dream. But in the past year or so, [...]
While at the Buyer’s Market on Monday, I had the chance to hear Peter Shankman speak about social media. (I’ll be sharing more about BMAC and the other trade shows in upcoming posts.) During his talk, he shared a really interesting statistic. Only about 5% of the US population has ever tried Twitter, and only about [...]
Today I’m happy to share a guest post from Meredith of Smaller Box. Meredith has a new ebook out that’s all about harnessing the power of Google Analytics. And today, she’s sharing 3 things you must know about your online shop, and why they’re important. Thanks, Meredith! Conversion Source The most important thing you can [...]
A guest post by Tara Gentile of Scoutie Girl. Websites are funny things. For as fast as the web changes, our websites seem to languish unchanged well past their due. Or, we make changes willy nilly not knowing what works & what doesn’t. Either way, rarely in between. Today, I’d like to offer up 7 [...]
I spent the last few days playing hooky to hang out with Laura Crawford and Russ Roca of The Path Less Pedaled. A little over a year ago, they sold almost all of their belongings in order to tour the US (and eventually the world) by bicycle. In addition to running Path Less Pedaled, they [...]
I have two Twitter usernames: craftMBA, which hopefully most of you follow, and meganauman, my original Twitter name, which I’ve been on since 2008. The two usernames represent two different approaches to Twitter. My original approach to Twitter was all about conversation and community. I worried less about using it as a way to market my business, and [...]
Last week I was reading on Dooce about how, when he was younger, Heather’s husband Jon took a class on microwaves with his whole family. Because microwaves were so new that they had to offer free classes to teach people how to use them. This got me thinking, what could you teach your customers that [...]
Megan Auman is a designer, maker, educator, and entrepreneur who has built a multi-faceted business around her passion for great design and sustainable business. Her eponymous jewelry line is sold in stores across the US and online. In 2009, Megan founded Crafting an MBA to help designers and makers develop their business skills. In 2011, the site name was changed to Designing an MBA.
Learn more about Designing an MBA.
