During his talk, he shared a really interesting statistic. Only about 5% of the US population has ever tried Twitter, and only about 1% convert to what could be called active users.
His point? Unless you have concrete proof that your customers are on Twitter, skip it. Focus on other things. Like Facebook and text messaging, which many more people use on a daily basis.
Since then, I’ve trotted out that statistic several time to absolve people from all future tweeting.
After all, 1% of the population is pretty small.
Except it’s not really.
1% of the US population is still over 3 million users. And that’s not even counting all the international users.
That’s a lot of potential customers.
Especially in a business where you may only need 1000 true fans to survive, you can probably find them all on Twitter.
Maybe I’m just looking for excuses to justify my Twitter addiction. And if you hate Twitter, there are probably better uses for your time. (Like Facebook.). But it seems to me like a few million potential customers isn’t so bad.
What do you think? Is Twitter worth your time?