If you’re like most makers I know, blogging is a major thorn in your side.
You know having a blog is important, but you struggle to make time.
(You do know that having a blog is important, right? A strong blog can improve your SEO, build trust with potential customers, and establish you as an expert.)
Between designing products, attending shows, shipping orders, and having a life, it’s easy to let your blog slip through the cracks. You wake up one morning and realize it’s been two months since you’ve written a blog post! You vow to do better!
It’s at this point that a lot of makers commit two of the biggest mistakes I see made on their blog:
1. You make excuses.
2. You make promises.
I’m guilty of this too. We’ve all seen the post that starts with “Sorry I’ve been away so long but…” and ends with “I promise and try to post here more in the future.” Perhaps you’ve even written a few yourself. I know I have.
These types of posts are, at best, pointless, and at worst, a turn off to your readers.
But what if it really has been two months since your last post? And what if you really do promise to be better?
First, don’t sweat it. Your readers are busy people too. They probably didn’t realize how long it’s been since your last post. Until you just pointed it out. So don’t broadcast it. Just write a new post like your last one was yesterday. (Note: if you’re a very infrequent blogger, you should consider removing the date stamps on your posts. That way people really can’t realize how long its been since the last one.)
Second, don’t make promises you aren’t necessarily going to keep. It’s admirable to want to tell your readers, “from now, you’ll see daily posts about X, Y, and Z.” But people don’t want to be told what they’re going to see. They just want to see it.
I recently recommitted to blogging on my other site. No fanfare. No apologies. I just did it.
In order to hold myself accountable, I created an editorial calendar. (Which I’m following loosely.) But I didn’t broadcast that either. I just started.
So if you’ve fallen off the blog bandwagon, no big deal. Just pick yourself off, dust yourself off, and get back on the blog.
No apologies. No promises. Just do it.