The key to commanding higher prices for what you make means positioning your business, your products, and your brand at the upper end of the marketplace.
High-end products are…
- Well designed.
- Expertly crafted.
- Emotionally resonant.
And the key to selling your high-end products is not to explain or rationalize.
- It’s to create desire.
- To build anticipation.
- And to elicit an emotional response.
Something new is coming to Designing an MBA…
If you’re interested in learning how to create desire for your high-end products, join the mailing list below.
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About: Designing an MBA was founded by designer and metalsmith Megan Auman in 2009. Designing an MBA provides business, brand, and marketing strategy and education for your high-end handmade business. To learn more about our courses and programs, click here. To learn more about working with Megan one on one, click here. To book Megan for your event, conference, or podcast, click here.