Have you ever wondered why some people's businesses tend to take off like a rocket ship while yours seems to be plodding along at snail's pace?

Or maybe you've looked at a successful business with envy and thought, "Why isn't that me? I had that idea first!"

Perhaps you’re just overwhelmed by the amount of seemingly contradictory advice out there aimed at creative business owners and you’re struggling to decide which of it actually applies to and will work for your business.   

As a designer, metalsmith, and entrepreneur, I’ve experienced those same feelings.  I’ve had pangs of envy as I watched other businesses grow faster than mine.  I’ve shoveled money into my business’s growth only to never see it again.  And I’ve not only seen other businesses succeed with ideas I’ve also had at one point, but I’ve seen other creatives copy the ideas I’ve worked so hard to bring to the marketplace.

Despite all the mistakes I’ve made running my business over the last eight years (and trust me, there have been many, though I prefer to call them “learning experiences”) I’ve still had plenty of successes.  

And those successes have lead me to write, speak, and teach on running a successful creative business, in places ranging from my own site, Designing an MBA, to the online education platform Creative Live, to workshops and conferences around the world.

But as a business educator, I’ve also been guilty from time to time of handing out some of that seemingly contradictory advice.  

It wasn’t intentional, of course.  Rather, it stemmed from the fact that, unbeknownst to me, I was actually trying to run my business using two opposing strategies.  

In an effort to hit the kinds of growth goals I thought I should be pursuing, I had built a business that not only didn’t support my creative process, it actively hindered it.

And in the process, I wasted time, energy, and money on decisions that weren't right for my business.

It turns out that the reason for so many of my business (and creative) frustrations stems from one simple problem:

I was a snowball trying to run a business like a lightning bolt.

And now I want to help you avoid the same mistakes I made!

In my new book, Fail Fast or Grow Slow,  I’ll introduce you to two distinct creative profiles, snowballs and lightning bolts, and show you how each profile functions differently in the marketplace.  

I’ll then help you see which profile you most closely align with and help you make key decisions about how your creative process should impact the structure of your business, including everything from your pricing strategy to how quickly to enter the marketplace to how much money, time, and energy you should invest in growth to whether or not you should hire employees or outsource production.   

All of these decisions will lead you to develop a business strategy that allows your creative process to thrive and sets you up for long term success. 

Fail Fast or Grow Slow will be available in 2016 in print, digital, and audiobook formats.  To be the first to know when it’s available, join the list below: