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fear is a terrible excuse

By on December 7, 2012

One of the biggest excuses I hear for people not doing the things they need to do for their business is fear.

Fear of failure. Fear of losing money. Fear of rejection. Fear of looking stupid. You name it.

Well today I’m here to call bullish*t.

There are so many reasons that businesses don’t succeed, but letting your fears hold you back shouldn’t be one of them.

Confession time: I am terrified of flying. Absolutely terrified. Sleepless nights. Stress dreams. Gripping of the armrest during turbulence. There may have even been a freakout once in the Moscow airport when they wanted to change our flight. The whole deal.

But In the last year alone, I flew to Salt Lake City, Orlando, London, Phoenix, Portland, Chicago, Australia, Denver, and Chicago again. All for business opportunities.

And while I’ve certainly gotten much better when it comes to airplane anxiety, every time we hit a little turbulence, I still feel myself getting uncomfortable.

But that doesn’t stop me from getting on the next flight.

In order to successfully grow your business, you’ve got to get comfortable with being uncomfortable. You’ve got to let yourself stretch. You’ve got to feel the fear, and do it anyway.

I don’t really have a magic trick when it comes to banishing fear. The best I can offer is what’s worked for me. If you’re afraid of something, do it often. Do it a lot. Do it until it becomes routine.

When I wasn’t traveling regularly, I set a rule for myself. I had to fly at least once a year. Any less frequently than that, and I built flying up into something crazy in my mind. But now, I fly so often that I’m one of those people who can breeze through airport security as I take my shoes off with one hand while pulling my laptop out of my bag with the other.

Doing something until it becomes routine doesn’t mean that you won’t still be afraid. I will never feel 100% comfortable on an airplane. But the more I fly, the easier it becomes.

And the same is true for whatever fears hold you back from from growing your business. Whether it’s calling clients, pitching bloggers, or appearing on video, challenge yourself to do it often. Get comfortable with being uncomfortable, because that’s the only way you’ll truly be able to grow your business.

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Speaking of video, Monica has a fantastic new digital product out called Front + Center. Monica works with small business owners and bloggers to help them get camera-ready, and she is amazing. I’ve personally worked with her to get myself more confident in front of the camera, and I love that her new program makes her strategies available to a wider audience. You can get the program by clicking here, where you can also buy the program plus an hour of private coaching with Monica. (Which I highly recommend.) The price goes up on December 13, so grab your spot now!

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how wholesale improved my quality of life

By on October 18, 2012

It’s no secret that I love wholesale. Wholesale forms more than the core of my jewelry business. (Over 90% of my jewelry business comes from wholesale.) I’m a big advocate of wholesale as a way to grow your business financially.

But today, I want to talk about the difference wholesale has made in my quality of life.

Like many of you, I went into business for myself because I wanted control over my life. I wanted to do things on my own terms. But back in 2007 and 2008, when I was doing lots of retail shows, I didn’t feel in control.

Renegade Craft Fair, 2008

Every other weekend, it seemed, I would load my car, drive to mostly unexciting suburbs in the Northeast and Mid-Atlantic, and stand in my tent in the wind and rain talking to customers. The kicker for me was Renegade in Brooklyn, held in 2008 in an abandoned swimming pool. Midway through the first day, a horrible storm came up. There I was, standing in several inches of water, holding onto my metal tent in a lightning storm, thinking “there’s got to be a better way to make a living.”

Enter wholesale.

Wholesale has enabled me to ditch those weekends in tents in the rain. True, I do travel to several wholesale shows throughout the year. But they are indoors, in cities I LOVE to spend time in (hello, New York, Philly, LA, Chicago!), and, most importantly, they are concentrated to a few months out of the year. The rest of the year, I get to spend my time (and most importantly, my weekends) home with my husband.

Wholesale and trade shows have also helped me have a more predictable income stream. When I leave a show, I have a good idea of my orders (and income) over the next six months. I can anticipate times when I’ll have money (and make sure some of that goes into savings!), and plan ahead for times when less is coming in. This has helped me feel much more in control of my financial situation (no more living “retail show to retail show” – the makers’ equivalent of “paycheck to paycheck”) and helped stabilize my life.

Being able to predict my income has also led me to one of the biggest and best changes to my business, hiring an employee. Since I hired a production assistant in 2011, I’ve had a lot more flexibility in terms of my time. I’ve been able to travel more, to take time off when life got crazy, and to simply enjoy my life a little more. Yes, I still work, but the sole burden of production doesn’t fall completely to me.

And being able to take time off, especially around the holidays, might be the best thing wholesale has done to improve my quality of life. With only the occasional exception, most stores want product in by mid-November at the latest. The last two years, I’ve watched as my friends frantically prepped for holiday retail shows or filled last minute online orders while I actually relaxed. Wholesale has enabled me to take the entire week of Thanksgiving (also my anniversary week) off the last two years, and to mostly coast through December.

When I started my business, I never even considered wholesale. I thought for sure that retail shows were the right solution for me. But after stepping back and examining my life and work, wholesale has provided the control and the ability to run my business in a way that suits my life. And for me, that’s the ultimate benefit of wholesale.

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Want to grow a wholesale business that puts you in control? Wholesale Academy starts Monday, October 22nd!

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get off the Internet and grow your business

By on October 15, 2012

I’m a big fan of the Internet. It’s provided a lot of opportunities for my business. (After all, without the Internet, I wouldn’t have Designing an MBA.)

But when I think about the opportunities that have grown my business the most, they all seemed to happen OFFLINE.

I built a thriving wholesale business because I put in the time (and dollars) at trade shows. And while technically Tara and I did meet on Twitter, it wasn’t until we started hanging out offline that we created some serious business magic. And the same goes for many of my other “online” friends. The ones I have the strongest connections with are the ones I’ve spent time with offline, at conferences or shows or brunch.

Lately, I’ve gotten the sense that a lot of business owners are hiding behind the Internet. It’s tempting to want to sit on your computer, hanging out on social media, while you “work” on your business. And while I’m sure you could find examples of people who have grown successful businesses like that, I think you’ll find a lot more examples of people who accelerated their online businesses by spending time building them offline.

Now is a good time to start thinking about your business strategy for 2013, and one of my challenges for you is to figure out ways to take your business offline.

If you’re a creative, product based business, there are three big opportunities you could look towards – retail shows, wholesale shows, and conferences.

Retail shows are fantastic for customer feedback and understanding which products people respond too. They’re also a great way to connect with your biggest fans and your fellow makers.

Wholesale shows let potential stores see your products in person (which is really important because that’s how they’ll be selling them) and lets you build face to face relationships with buyers. It’s also a great way to gain information about your business. (I’ve learned a LOT through the process of doing shows.)

And of course, conferences can be a great way to foster deeper connections with all those “friends” you’ve acquired online, not to mention learn from and be inspired by lots of speakers.

Of course, I know for many of you, taking your business offline can be a nerve wracking experience. (There’s a certain comfort to sitting behind a computer screen.) Which is why I’m so excited to be teaming up with Brigitte Lyons for a free training on building offline connections and busting the fear of networking. Brigitte is one of those “online friends” that I’ve been able to connect with in the past year during some amazing offline experiences and we’ve got some great conversation in store for you.

The Internet provides lots of opportunities for growing your business, but that doesn’t mean you should forget about the great big world beyond your computer. As you’re strategizing ways to grow your business, my challenge to you is to mix online strategies with real world connections to really maximize your business growth.

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Want to really maximize your offline strategy? The next session of Wholesale Academy starts October 22.

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4 Ways Writing For Your Videos Is Different Than Writing For Your Blog

By on October 3, 2012

Note: You guys know I’m a big fan of video. It’s one of the best ways I know to build a connection with your audience and turn people into fans. For makers, it can bring that craft show connection to the computer. But I also know that many makers are scared to go on camera. Which is why I’m super excited to share this guest post today from Monica McCarthy. Monica’s special skill is getting people camera ready, and I’ve personally worked with her to really improve my on camera presence. Thanks, Monica!

One of the lessons I’ve learned from coaching a wide variety of people with their on-camera presence is that they tend to focus on what happens once the record light is on. But the truth is, well-executed videos depend greatly on what happens before the cameras start rolling. For most of us, this is simply planning out what we are going to say. But writing a script to be spoken on camera is not the same as writing a blog post or page for your website.

With that in mind, here are four ways to write better on-camera copy:

Speak the speech
For even the most skilled writers, copy that is meant to be read and not said will never sound exactly the same as something you would say in a conversation. We’ve all seen videos where the person came off “stiff”. Often, the script is one of the culprits to blame. This is especially crucial to bear in mind if you will be saying your copy from memory. An easy way to implement this is to say the words out loud as you write them.

Spell it out
While creative leads and hooks are essential elements of written-word storytelling, for the purpose of your video, you’ll want to be clear from the get-go. The audience can’t skim ahead to determine where the story is going. They can and will determine within the first 15 seconds (or less) whether or not they’ll want to continue watching, or switch over to a video about kittens or cute kids dressed like Darth Vadar.

Less is more
With videos, the shorter, the better. Big time. One way to avoid rambling and run-on sentences is to edit your copy until every idea is summed up in one or two sentences. By using fewer words, you will be able to hold the attention of your audience, and better familiarize yourself with the script.

K.I.S.S.
Videos are terrific tools for conveying emotions and connecting an audience with your message, product, or service. But it’s best to avoid sweeping generalities or complex ideas if there are no graphics to help the audience follow along. Focus on one main theme or subject per video and be as specific as possible.

Note: Though it may sound like I’m telling you to “dumb down” your content, in truth, writing for video can significantly help you attain laser-like focus for your message and your brand.

For those of you interested in creating content for videos, as well as gaining confidence speaking on camera, check out Close-Up & Personal, an online course to get you on-camera ready.

But most importantly, I don’t want fear to stop you from creating quality videos for your audience. You have a story to share. Your audience wants to hear it. I want to help.

Monica McCarthy has over a decade of experience on camera as a professional actress in both Los Angeles and New York City. She recently began her own boutique production company to help her fellow entrepreneurs, artists, coaches, and business owners create engaging videos for their websites. You can find her at ShowandTellStories.com and tweeting away @MissMMcCarthy

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how many trade shows is too many?

By on October 1, 2012

August kicked my butt this year.

Why? Because I did three trade shows in one month. (Accessories Circuit, StyleMax, and New York International Gift, in case you were wondering.)

I know there are many of you who are still contemplating your first trade show, so I’ll warn you that once you’ve gotten a few successful shows under your belt, it starts to become a little bit of an addiction. You’ll spend a lot of time asking and wondering and talking to people about what shows they’re doing and which shows you should be doing next. At least, that’s the case for me.

Pretty much since the beginning, New York Gift has been my primary show. But I’m constantly on the look out for new shows to fill in the orders I don’t pick up in New York. With Buyer’s Market no longer holding a summer show, this August seemed like the perfect time to mix in a few new shows. My motivation for this was simple – I didn’t want to only have one show heading into the busy holiday season. I had set some clear income goals for the end of 2012, and I didn’t think one show alone would get me there.

Unfortunately, my first two shows were a bust. But then, good old New York Gift. By the midpoint of what turned out to be my best show ever, I was seriously wondering if I needed a second summer show.

Almost since the beginning of my wholesale business, I’ve been committed to doing multiple shows each show season. (The major gift show seasons are January/February and July/August.) But this summer had me rethinking that strategy. Since at some point the one versus multiple strategy comes up for many wholesalers, I thought I’d share a few tips for choosing between focusing on one show in a season or going for more.

When multiple shows is a good idea:

You’re trying to build momentum and grow your wholesale business quickly. Ask any trade show insider, and they’ll tell you that you usually need to do a show three times before it starts to work for you. That’s because many buyers need to see you a few times to make a commitment. This makes sense. If a buyer is going to make space for you in the store, they want to be sure you’ll be around for more than one season. The challenge here is that, even with a twice a year show, it can take a year and half or more before your wholesale business gets rolling.

But in my experience multiple shows in one season can accelerate this process when you’re starting out. Many buyers shop more than one show in a season, and if they see you at more than one show, not only does it increase their exposure to you, but it also signals that you’re really serious about wholesale. When you invest in multiple shows in short period of time, it can’t help but show that you’re in it to win it.

There are multiple shows in a season that work for you. New York Gift is clearly my primary show. But it’s not the only show that works well for me. I’ve also had success with the Buyer’s Market of American Craft’s winter show the last two years. While I will be focusing a lot of my energy next year on really maximizing my time at NY Gift, I’m not going to give up a show that’s been working for me. So if you’ve got multiple shows in a season that all work, stick with them.

When you should focus on just one:

You’re just starting out, and one show is more than enough. I tend to be ambitious, and my first show season I did two shows. (New York Gift and the American Craft Council show.) Fortunately, there was nearly a month between the two shows, so it made it more manageable. But I can also tell you how much stress I had leading up to my first trade show, and I know I’m not alone. So if doing one trade show feels like a big leap, focus all your energy on one at first. Yes, multiple shows can help you build the business more quickly. But one show that you’re fully prepared for will always top multiple shows that you’ve slapped together.

You’ve been doing a show long enough to reasonably predict income AND you have the resources to maximize your exposure at that show. I have a hard time taking my foot off the gas, and with a my business at the stage it’s at (I’ve got an employee to support) putting all my eggs into one show made me nervous. But my strategy of multiple shows ignored something really key. I wasn’t doing everything I could to maximize my main show. Because I’ve been doing New York, I can reasonably predict the bottom line I’ll bring in at the show. But I fell into the trap of thinking that my previous sales indicated just how much I could make at the show. If I had taken the money I blew on other shows and invested into maximizing my NY Gift exposure (through advertising, outreach, and other promotions), I could have seriously upped my income without the stress of some new shows.

So if you’re looking to grow your wholesale business, and you can’t find a second show that’s a good fit, sticking with one and maximizing exposure could be the right way to go. I know that’s the strategy I’ll be using come next summer’s show season.

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Want to make 2013 your best business year ever? Want to break into wholesale or expand your wholesale business? The next session of Wholesale Academy starts October 22. If you’re planning on doing an early 2013 wholesale show (like New York Gift or Buyer’s Market) this is the perfect kickstart to your planning. Click here for more information and to register.

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the product is the problem because the mindset is the problem

By on June 8, 2012

In a recent post, Tara questioned the need to solve every problem in your business with the question, how do I get the word out? The problem, she says, isn’t always the marketing, but the product itself. She asked, Could it be that it’s the product that needs changing and not the promotional plan?

I totally agree that often, the problem with your lack of sales isn’t a marketing problem. Like Tara, I believe that sometimes it’s a product problem.

But I believe that it’s often a product problem because it’s a mindset problem.

Tara goes on to say that, “Handmade,” “local,” and “independent” are important value add-ons. They reinforce my buying decision and make me feel good about the money I’m spending. But they won’t change my mind.

What Tara is saying is something that I agree with – I won’t buy something solely because it falls into a category that aligns with my beliefs. As a consumer, I’m not as interested in the values of the category as I am in the value to me of that particular thing.

But as a maker, I’ve also learned that until you understand the greater value of what you’re putting out into the world, you can’t make the best product. If you don’t believe that what you are doing matters in the sense of the larger world, you will never feel confident enough to do your best work.

If you don’t believe, deep down in your soul, that art or objects or adornment or handmade or design or whatever category you view yourself in is worthwhile, is incredibly valuable to the world, then how can you not help but half-ass it?

If you don’t believe wholeheartedly in the value of what you’re doing, then how can you make the best thing possible?

If you don’t believe that your best is of any real value, then how can you make something that’s valuable to someone else?

I’ve spent my whole life in the visual arts, and I’ve seen and heard enough to know that we have some pretty serious doubts about the value of what we do as whole, not to mention doubts about what we do as individuals. Combine external criticism with internal self-doubt and it’s pretty clear that we’ve got a whole lot of work to do when it comes to seeing the categorical value of what we do.

But Tara has a point. People don’t buy based on categories. They buy based on the traits of the individual thing. And it’s there where the value lies. Not with the category. Not with the process. Sometimes not even with the function. But in the inherent value to the end user.

But as product makers, as artists, it can be difficult to see what the end user sees. It can be difficult to find and communicate that value. It’s totally there, but it takes real work to be able to articulate it.

People don’t buy my jewelry solely because they think jewelry is valuable. They buy it because they see the particular value in that particular piece. They see how they can throw that particular necklace over anything and instantly feel more put together. They can see how they will wear those particular earrings every day and always feel fabulous. They can see how wearing that one statement piece might make them the center of attention in all the right ways.

They can see that because I see that, and because I show that to them.

But before I could get to that point, I had to understand why jewelry mattered at all. And for my customers to really get that, they have to feel like jewelry is worth spending money on. That it’s worth wearing.

But once we all get that, the ultimate purchasing decision comes down to the value that my product specifically provides to them. The way it looks and feels and, more importantly, makes them feel.

In the five or so years since I started consistently making and selling jewelry, what I’ve made hasn’t changed much. I sill use the same materials and a lot of the same forms. But it has gotten better.

But it only got better once I was able to see the value it provides, both on a categorical and individual level.

Once I understood just how powerful jewelry could be, just how much of an impact it could have on someone’s life, I put my energy into making my jewelry the best it could be.

All the marketing and promotion in the world can’t help you if the product isn’t good. But I know from experience you can’t make a good product if you don’t start with the right mindset.

You have to understand the greater value of what you do before you can create that specific value for your audience.

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Want to get really clear about the value your work provides? Join me for new e-course, What You Make Matters, where we’ll dive into the categorical AND individual value of what you do and help you learn how to communicate that value to your audience.

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profit is not a leftover

By on May 12, 2012

Yesterday, while working on my talk for SNAG on Creating a Culture of Profit, I got a little stuck.

So I called Tara.

“What’s your definition of profit?” I asked

“It’s the money that’s left over after after your business and personal needs are met.”

“That’s mine too.” I replied. “But I don’t like the phrase left over. It makes profit feel like an afterthought.”

Light bulb.

Here we are, championing profit. And yet, we weren’t working off the best definition.

Profit is not something to add on at the end, it’s something to plan for at the beginning.

This major revelation (plus another minor one) means I’m reworking everything. My Etsy talk. Pricing for Profit. And I feel even more confident about the need for my talk on Creating a Culture of Profit.

I’ve scrapped my old formula (mostly) and am working on a new model that puts profit first.

So if you haven’t yet signed up for the Handmade Spreecast, the Etsy Success talk, or (a little further down the road), the Artful Business conference, don’t wait.

Even if you’ve heard me speak about pricing a hundred times before, this time will be different.

(Oh, and about that Pricing for Profit update. You’ll be the first to know when it’s done!)

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is Pinterest the right tool for you business?

By on May 10, 2012

Pardon me while I vent for a minute.

A friend just forwarded me an email from Daniel Pink‘s newsletter in which he talks about Pinterest. He says, “By now, you’ve heard of Pinterest. You may even know that it has become the planet’s third most popular social network. But I have to say, I still don’t totally get it — and I suspect many of you may not either. After all, if you’re not planning a wedding, or collecting recipes, or dreaming of a new home decor, what’s the point of pinning?”

I like Daniel Pink. But if I have to read (or listen to) one more influential thinker dismiss Pinterest because “they don’t get it” I’m going to scream.

Just because you don’t get something doesn’t mean it isn’t valuable.

And I am damn tired of having what I feel is the most empowering and useful social media site for makers and designers that’s been created so far being dismissed as a trivial site that’s only for planning your wedding. (PS. In case you weren’t paying attention, wedding planning IS big business.)

I didn’t jump on Pinterest right away, but once I got on, I got it. And despite a few copyright stumbling blocks, I find myself increasingly inclined to defend Pinterest and fight for it’s value. (Especially after hearing Pinterst founder Ben Silbermann speak at Alt Summit. How do I know Pinterest is something special? The feeling I got hearing Ben speak about it.)

You see, so many of the social media platforms that existed before forced makers and designers to translate our work into language. The problem lies in that putting visuals into words is pretty subjective. What I describe in one way you might describe totally differently. We could be looking at the same thing and speaking a totally different language.

But on Pinterest, the focus is on the visuals. What I say about something matters less than the visuals that I’m sharing.

True, there are other sites that focused on visuals before Pinterest. (Like Flickr.) But none make sharing other people’s images (and therefore, the stuff they create) as easy and enjoyable as Pinterest.

I don’t need stats and charts to tell me that Pinterest is a powerful tool for marketing your business and connecting with consumers. I’ve seen it for myself. People are buying things they see on Pinterest. Yes, they’re also pinning inspiration, swapping recipes, and a ton of other stuff too. And all of that is equally valuable. On Pinterest, people are sharing culture. (Visual culture is every bit as much culture as anything else. Don’t let those word people let you think otherwise.) And that’s pretty powerful.

If you don’t get Pinterest, that’s fine. It’s probably not the right tool for your business. But that doesn’t mean that it isn’t valuable.

To that end, I created a little flowchart to help you figure out if Pinterest is right for you:

Yes, it’s a slight oversimplification. But hopefully it clears up this “I don’t get Pinterest” issue once and for all. (And I can finally stop feeling my blood pressure rise.)

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Want to know more about promoting your products with Pinterest? Check out my video tutorial! (It’s free.)

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the world doesn’t need MORE stuff, it needs YOUR stuff

By on April 30, 2012

What do do when morals and creativity clash.

A few weeks ago, when I asked “Can you tell me the value your products provide?” I got the following email from a reader:

“I am into a minimalist phase in my life and strongly believe there is a big consumerism problem in this world. My life has changed in different ways and I’m proud of it. The problem now is that I don’t know how to sell my work anymore because of that! I tend to think “Do people really need to have this?” and that not only kills my sales but starts to affect my creativity.”

This email has been on my mind ever since.

I know this reader isn’t alone, because I’ve been there.

The summer before my last year of grad school, I took a workshop at Penland School of Crafts. There I was, in the beautiful mountains of North Carolina, as the studio assistant for a dream teacher, learning exactly what I needed to learn to make my thesis happen, and I was miserable.

I was having one of those “what am I doing with my life?” meltdowns that affect so many creatives. I was concerned that I wasn’t putting anything of value into the world, that I wasn’t making a difference, and that I was just contributing to the problem of consumption and waste.

Obviously, I got through it. But I know a lot of other makers who didn’t. And others who are struggling with it right now.

It’s the dip where our moral sensibilities run headlong into our creative desires.

It’s true that we live in a world of overconsumption, overproduction, and waste. But what’s sad is that this has led us to devalue all stuff, including stuff that is actually pretty amazing, beautiful, and life changing.

Some stuff is better than other stuff, and the world needs that good stuff. And if that’s what you’re making, then the world needs YOUR stuff.

But here’s what worries me. If we, as makers, can’t understand that there’s a difference between earrings produced in a sweatshop and sold at a big box store and earrings made by hand in a sustainable way, then we’re all in trouble.

I have a capitol L liberal friend who wasn’t sure if she should have kids. She wanted kids, but was worried about overpopulation. “The world doesn’t need more people,” she thought. But then she had an important realization. People will always have children. But if people like her, people who cared about the environment, and social justice, and raising responsible citizens, stopped having kids, then that message wouldn’t spread. Then the only kids being born would be raised by parents who didn’t care about any of these issues.

The same is true for the stuff you make. People are always going to make stuff. And more importantly, people are always going to WANT (and need) stuff. Objects help us connect with the world. They communicate meaning and provide sensory experience. Stuff CAN enrich our lives.

Minimalism may be a solution to the problem of overconsumption for some people, but for most of us, its a pretty unfulfilling way to live. The solution to the problem isn’t minimalism, it’s art.

The solution is for YOU to recognize that what you make isn’t the same as the mass-produced, unhealthy stuff that most of us encounter on a daily basis.

YOUR stuff isn’t part of the problem. It’s the solution.

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Here on Designing an MBA I’ll be talking even more about the value that our products provide and how you can articulate that value to others. (I’ve even got an e-book in the works.)

But if you want to learn even more about our relationship with stuff, you can join the movement at stuffdoesmatter.com

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pay what you can for Marketing for Makers + Business by Design (this weekend only!)

By on April 27, 2012

I’ve been hard at work getting the virtual sidewalks swept for the launch of the new versions of Business by Design (previously called Business Thinking Boot Camp) and Marketing for Makers!

As I mentioned in a previous email, these courses are now auto-delivered and start ANY time – whenever you’re ready for them!  This is great news for you, because it means no more waiting around to see if my schedule works with your schedule.

The e-courses still feature the same great content that I’ve always shared, just in a format that’s more flexible for all of us.

And I’ve got even better news!

To celebrate the relaunch, this weekend only you can register for Business by Design and Marketing for Makers (or both together!) at a special PAY WHAT YOU CAN price!

Been wanting to take one of these courses, but haven’t been able to make the money work?  This is your one and only chance to grab them at a lower rate.

But you’ve got to act fast, because after Tuesday, they’ll only be available at the regular price! (Pay What You Can ends Tuesday, May 1st at 11:59 PM Eastern Time.)

I KNOW you’re going to get so much benefit from one or both of these courses, so don’t let this opportunity slip by!

Click here to learn more about Business by Design.

Click here to learn more about Marketing for Makers.

(And both pages give you the option to register for both courses together as well!)

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