One of the biggest excuses I hear for people not doing the things they need to do for their business is fear.
Fear of failure. Fear of losing money. Fear of rejection. Fear of looking stupid. You name it.
Well today I’m here to call bullish*t.
There are so many reasons that businesses don’t succeed, but letting your fears hold you back shouldn’t be one of them.
Confession time: I am terrified of flying. Absolutely terrified. Sleepless nights. Stress dreams. Gripping of the armrest during turbulence. There may have even been a freakout once in the Moscow airport when they wanted to change our flight. The whole deal.
But In the last year alone, I flew to Salt Lake City, Orlando, London, Phoenix, Portland, Chicago, Australia, Denver, and Chicago again. All for business opportunities.
And while I’ve certainly gotten much better when it comes to airplane anxiety, every time we hit a little turbulence, I still feel myself getting uncomfortable.
But that doesn’t stop me from getting on the next flight.
In order to successfully grow your business, you’ve got to get comfortable with being uncomfortable. You’ve got to let yourself stretch. You’ve got to feel the fear, and do it anyway.
I don’t really have a magic trick when it comes to banishing fear. The best I can offer is what’s worked for me. If you’re afraid of something, do it often. Do it a lot. Do it until it becomes routine.
When I wasn’t traveling regularly, I set a rule for myself. I had to fly at least once a year. Any less frequently than that, and I built flying up into something crazy in my mind. But now, I fly so often that I’m one of those people who can breeze through airport security as I take my shoes off with one hand while pulling my laptop out of my bag with the other.
Doing something until it becomes routine doesn’t mean that you won’t still be afraid. I will never feel 100% comfortable on an airplane. But the more I fly, the easier it becomes.
And the same is true for whatever fears hold you back from from growing your business. Whether it’s calling clients, pitching bloggers, or appearing on video, challenge yourself to do it often. Get comfortable with being uncomfortable, because that’s the only way you’ll truly be able to grow your business.
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Speaking of video, Monica has a fantastic new digital product out called Front + Center. Monica works with small business owners and bloggers to help them get camera-ready, and she is amazing. I’ve personally worked with her to get myself more confident in front of the camera, and I love that her new program makes her strategies available to a wider audience. You can get the program by clicking here, where you can also buy the program plus an hour of private coaching with Monica. (Which I highly recommend.) The price goes up on December 13, so grab your spot now!