I just finished up my pre-show mailing for the New York International Gift Fair, and thought I’d share this quick tip with you:
It always seems like when I order postcards for a specific event, I end up with so many left over that I can never use again. So when I ordered postcards this time around, I left the backs blank except for my website and return address. This allowed me to order a higher quantity (which is always more cost effective). Then I used my gocco to print information about my product and the upcoming gift fair on the back. In fact, using this method, I was able to print two separate messages, one for retailers and one for press. And I’ve still got plenty of blank cards left over to use when packing orders, writing notes, or ready to print for the next big event!
Note: If you don’t have a gocco, you can always use your printer to make sticky labels. But I’m a big fan of the gocco – less paper, less bulk!