Top 5 must read books:
- Craft, Inc. by Meg Mateo Ilasco (and the Craft Inc. Business Planner)
- Made to Stick by Chip Heath & Dan Heath
- Good to Great by Jim Collins
- The Art of Innovation by Tom Kelley
- On Writing Well by William Zinsser
Entrepreneurship & Small Business
- Small Business Survival Book by Barbara Weltman & Jerry Silberman
Product Design & Development
- Emotional Design by Donald A. Norman
- Making It: Manufacturing Techniques for Product Design by Chris Lefteri
Sales & Retailing
- Why We Buy: The Science of Shopping by Paco Underhill
- The Ultimate Sales Machine by Chet Holmes
Marketing & Branding
- D.I.Y.: Design It Yourself by Ellen Lupton
Social Media
- Groundswell by Charlene Li & Josh Bernoff
- ProBlogger by Darren Rowse & Chris Garrett
Intellectual Property
- The Entrepreneur’s Guide to Patents, Copyrights, Trademarks, Trade Secrets & Licensing by Jill Gilbert
- Trademark: Legal Care for Your Business & Product Name by Stephen Elias
- Patenting Art & Entertainment by Gregory Aharonian
Sustainability
- Business and the Buddha by Lloyd Field
- Cradle to Cradle by William McDonough & Michael Braungart
- Sustainable Fashion and Textiles by Kate Fletcher
Lifestyle & Encouragement
- Life Entrepreneurs by Christopher Gergen & Gregg Vanourek
- The Dip by Seth Godin
Women & Business
- The Anti 9-to-5 Guide by Michelle Goodman
- The Girl’s Guide to Starting Your Own Business by Caitlin Friedman & Kimberly Yorio
Business Ideas
- The Long Tail by Chris Anderson
- Free: The Future of a Radical Price by Chris Anderson
- The Small-Mart Revolution by Michael H. Shuman
- The Tipping Point by Malcolm Gladwell
Craft Thinking
- Thinking Through Craft by Glenn Adamson
Need a little encouragement? Join the CMBA Book Club for structured reading, discussion, and guidance on how to apply concepts in these books to your own business and studio practice.
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