Top 5 must read books:
- Craft, Inc.
by Meg Mateo Ilasco (and the Craft Inc. Business Planner)
- Made to Stick
by Chip Heath & Dan Heath
- Good to Great
by Jim Collins
- The Art of Innovation
by Tom Kelley
- On Writing Well
by William Zinsser
Entrepreneurship & Small Business
- Small Business Survival Book
by Barbara Weltman & Jerry Silberman
Product Design & Development
- Emotional Design
by Donald A. Norman
- Making It: Manufacturing Techniques for Product Design
by Chris Lefteri
Sales & Retailing
- Why We Buy: The Science of Shopping
by Paco Underhill
- The Ultimate Sales Machine
by Chet Holmes
Marketing & Branding
- D.I.Y.: Design It Yourself
by Ellen Lupton
Social Media
- Groundswell
by Charlene Li & Josh Bernoff
- ProBlogger
by Darren Rowse & Chris Garrett
Intellectual Property
- The Entrepreneur’s Guide to Patents, Copyrights, Trademarks, Trade Secrets & Licensing
by Jill Gilbert
- Trademark: Legal Care for Your Business & Product Name
by Stephen Elias
- Patenting Art & Entertainment
by Gregory Aharonian
Sustainability
- Business and the Buddha by Lloyd Field
- Cradle to Cradle
by William McDonough & Michael Braungart
- Sustainable Fashion and Textiles
by Kate Fletcher
Lifestyle & Encouragement
- Life Entrepreneurs
by Christopher Gergen & Gregg Vanourek
- The Dip
by Seth Godin
Women & Business
- The Anti 9-to-5 Guide
by Michelle Goodman
- The Girl’s Guide to Starting Your Own Business by Caitlin Friedman & Kimberly Yorio
Business Ideas
- The Long Tail
by Chris Anderson
- Free: The Future of a Radical Price
by Chris Anderson
- The Small-Mart Revolution
by Michael H. Shuman
- The Tipping Point
by Malcolm Gladwell
Craft Thinking
- Thinking Through Craft
by Glenn Adamson
Need a little encouragement? Join the CMBA Book Club for structured reading, discussion, and guidance on how to apply concepts in these books to your own business and studio practice.
Note: Crafting an MBA is an Amazon.com Associate. When you buy a book through one of our affiliate links, you won’t pay more, but we receive a small percentage. Its a great way to help grow your business and support this site. Win-win.
Megan Auman is a designer, maker, educator, and entrepreneur who has built a multi-faceted business around her passion for great design and sustainable business. Her 
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