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Stop worrying about the problem your art solves.
Read more: Stop worrying about the problem your art solves.A couple of years ago, I wrote a post about why I’ve had it up to here with problem solving marketing. You know what I’m talking about. The idea that you have to figure out what problem your art solves in order to market it. This idea has now become pretty standard advice in marketing…
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“But I want my work to be ‘accessible’.” A pricing problem that plagues many of us.
Read more: “But I want my work to be ‘accessible’.” A pricing problem that plagues many of us.In Module 1 of my new class, Sell Without Shame, I address an issue I’ve been helping artists and makers deal with for years: the problem of pricing your work too low in order to make it “accessible.” This is one of those sneaky problems that artists and makers need to be on the look…
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There’s more to the art world than fancy galleries and wealthy collectors.
Read more: There’s more to the art world than fancy galleries and wealthy collectors.For once, I’m going to tell you about a book I’m reading without telling you to buy it. Unless you want to experience a range of emotions from mildly annoyed to downright frustrated, that is. You see, I’ve spent the last day or so reading Michael Findlay’s book The Value of Art. On the surface,…
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No retail shows in 2020? It’s time to start planning for that reality now.
Read more: No retail shows in 2020? It’s time to start planning for that reality now.This morning I woke up to another announcement by another show promoter deciding to cancel all their retail shows for 2020. This is not the first announcement I’ve seen like this in the last week, and I doubt it will be the last. As we head into the second half of 2020, we’re looking at…
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It’s not the art in museums that’s the most valuable.
Read more: It’s not the art in museums that’s the most valuable.The most essential art is the art we live with. I’ve spent most of my life believing that the most valuable art in the world lives in museums. On the surface, this isn’t a bad thing. I grew up going to museums, and I grew up with the understanding that art is valuable and worthy…
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Artists and makers, stop feeling guilty for working AND not working
Read more: Artists and makers, stop feeling guilty for working AND not workingOver the last couple of weeks, I’ve noticed two seemingly contradictory trends. Artists and makers in my online community have been sharing that they feel guilty if they aren’t working on their art businesses ALL THE TIME. At the same time, I’ve heard artists and makers express guilt (or hesitation) over promoting their work right…