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How to avoid overwhelm when building your store outreach list
Read more: How to avoid overwhelm when building your store outreach listOne of my favorite things about selling to stores is that you can be proactive and reach out to them on your own. You don’t have to wait for stores to find you! And I especially love sending postcards. It gives stores an immediate visual impression of your work, and you don’t have to worry…
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What counts as shipping?
Read more: What counts as shipping?One of the most common questions I get around Try It & See in general and the Try It & See Planner, in particular, is “what counts as shipping?” If we’re supposed to be shipping every day, what do those actions look like? So today, I thought I’d share a list of the key actions…
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Two books that influenced my business strategy this year.
Read more: Two books that influenced my business strategy this year.If you’ve been following me on Instagram over the past few months, you might have noticed some changes. (Or, you might not have, because freaking algorithms.) I am still technically making jewelry, but a lot of my time and energy right now is going into publishing books and related products specifically aimed at artists and…
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How “Try It & See” got me out of my Zone of Frustration
Read more: How “Try It & See” got me out of my Zone of FrustrationWhen I teach Alignment, one of the things we focus on is identifying things that are in our Zone of Genius versus things that are in our Zone of Frustration. (Otherwise known as the Zone of “F this!”) The idea is that you want to structure your business so that you maximize your time in…
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Why selling IRL should be an essential part of your marketing strategy.
Read more: Why selling IRL should be an essential part of your marketing strategy.Yes, especially in 2023! I’m not going to sugarcoat it. 2022 was a really tough year for selling online. There are exceptions, of course (which we’ll talk about in a moment), but so many artists, makers, and creative business owners I know found themselves struggling to make sales online last year, more so than in…